INNOVATIVE POTENTIAL OF THE ORGANIZATION AS A COMPETITIVE FORCE OF «ELENA FURS» FACTORY

The purpose of the article consists in the choice of the approach to the assessment of the innovative potential of the organization, since the quality of the assessment of innovation potential becomes the basis of the strategy of innovation transformation. Each approach is tested on the example of t...

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Autores principales:	N. Maslennikova, A. Petrosian
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2017
Materias:	potential innovation evaluation strategy development efficiency organization competitiveness Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/12a1d27d69be4600805fa4cb1d2c841b
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spelling	oai:doaj.org-article:12a1d27d69be4600805fa4cb1d2c841b2021-12-03T07:43:22ZINNOVATIVE POTENTIAL OF THE ORGANIZATION AS A COMPETITIVE FORCE OF «ELENA FURS» FACTORY1816-42772686-8415https://doaj.org/article/12a1d27d69be4600805fa4cb1d2c841b2017-06-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/745https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The purpose of the article consists in the choice of the approach to the assessment of the innovative potential of the organization, since the quality of the assessment of innovation potential becomes the basis of the strategy of innovation transformation. Each approach is tested on the example of the fur factory «Elena Furs» and the feasibility and validity of the assessment of the innovative potential of the organization is checked. The article contains calculations confirming the availability of innovative capacity in the organization, but the use of these approaches did not allow us to identify specific areas for its development. The estimation of innovative potential from positions of competitive force in the external environment is offered that will allow to compare innovative potential with potential of participants of an environment and to develop strategic directions of development of innovative potential in the field of new technologies of production, marketing, personnel management, etc.N. MaslennikovaA. PetrosianPublishing House of the State University of ManagementarticlepotentialinnovationevaluationstrategydevelopmentefficiencyorganizationcompetitivenessSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 6, Pp 43-48 (2017)
institution	DOAJ
collection	DOAJ
language	RU
topic	potential innovation evaluation strategy development efficiency organization competitiveness Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	potential innovation evaluation strategy development efficiency organization competitiveness Sociology (General) HM401-1281 Economics as a science HB71-74 N. Maslennikova A. Petrosian INNOVATIVE POTENTIAL OF THE ORGANIZATION AS A COMPETITIVE FORCE OF «ELENA FURS» FACTORY
description	The purpose of the article consists in the choice of the approach to the assessment of the innovative potential of the organization, since the quality of the assessment of innovation potential becomes the basis of the strategy of innovation transformation. Each approach is tested on the example of the fur factory «Elena Furs» and the feasibility and validity of the assessment of the innovative potential of the organization is checked. The article contains calculations confirming the availability of innovative capacity in the organization, but the use of these approaches did not allow us to identify specific areas for its development. The estimation of innovative potential from positions of competitive force in the external environment is offered that will allow to compare innovative potential with potential of participants of an environment and to develop strategic directions of development of innovative potential in the field of new technologies of production, marketing, personnel management, etc.
format	article
author	N. Maslennikova A. Petrosian
author_facet	N. Maslennikova A. Petrosian
author_sort	N. Maslennikova
title	INNOVATIVE POTENTIAL OF THE ORGANIZATION AS A COMPETITIVE FORCE OF «ELENA FURS» FACTORY
title_short	INNOVATIVE POTENTIAL OF THE ORGANIZATION AS A COMPETITIVE FORCE OF «ELENA FURS» FACTORY
title_full	INNOVATIVE POTENTIAL OF THE ORGANIZATION AS A COMPETITIVE FORCE OF «ELENA FURS» FACTORY
title_fullStr	INNOVATIVE POTENTIAL OF THE ORGANIZATION AS A COMPETITIVE FORCE OF «ELENA FURS» FACTORY
title_full_unstemmed	INNOVATIVE POTENTIAL OF THE ORGANIZATION AS A COMPETITIVE FORCE OF «ELENA FURS» FACTORY
title_sort	innovative potential of the organization as a competitive force of «elena furs» factory
publisher	Publishing House of the State University of Management
publishDate	2017
url	https://doaj.org/article/12a1d27d69be4600805fa4cb1d2c841b
work_keys_str_mv	AT nmaslennikova innovativepotentialoftheorganizationasacompetitiveforceofelenafursfactory AT apetrosian innovativepotentialoftheorganizationasacompetitiveforceofelenafursfactory
_version_	1718373675857608704

INNOVATIVE POTENTIAL OF THE ORGANIZATION AS A COMPETITIVE FORCE OF «ELENA FURS» FACTORY

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