Italian Consumers’ Readiness to Adopt Eggs from Insect-Fed Hens

Demand for eggs from laying hens is increasing as the world population continues to grow. The use of insects as animal feed is a strategic opportunity to find a new innovative, economic and sustainable source of protein. The aim of this study was to evaluate the Italian consumer inclination for eggs...

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Autores principales:	Nico Lippi, Stefano Predieri, Camilla Chieco, Giulia Maria Daniele, Marta Cianciabella, Massimiliano Magli, Lara Maistrello, Edoardo Gatti
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	insects eggs laying hens insects as feed consumers’ inclination neophobia Veterinary medicine SF600-1100 Zoology QL1-991
Acceso en línea:	https://doaj.org/article/12d64b5e78f44c788101f14d4d01bd5b
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spelling	oai:doaj.org-article:12d64b5e78f44c788101f14d4d01bd5b2021-11-25T16:20:22ZItalian Consumers’ Readiness to Adopt Eggs from Insect-Fed Hens10.3390/ani111132782076-2615https://doaj.org/article/12d64b5e78f44c788101f14d4d01bd5b2021-11-01T00:00:00Zhttps://www.mdpi.com/2076-2615/11/11/3278https://doaj.org/toc/2076-2615Demand for eggs from laying hens is increasing as the world population continues to grow. The use of insects as animal feed is a strategic opportunity to find a new innovative, economic and sustainable source of protein. The aim of this study was to evaluate the Italian consumer inclination for eggs produced with the use of insect-fed hens. The investigation on consumers’ readiness to adopt eggs from insect-fed hens was carried out through an online survey conducted on 510 participants. Survey results outlined four different clusters on the basis of the willingness to buy/eat eggs fed with insects: “ready” (40.1%), “environmentalist” (24.3%), “cautious” (21.7%), and “reluctant” (13.9%). “Ready”, “environmentalist”, and “cautious” were quite favorable to the use of insects as feed stuffs and share drivers for product choice: cheap, organic, and with an explicit indication of use of insects. On the other hand, for the “reluctant”, the diet based on insects was the main negative factor influencing product acceptance. This cluster also showed the highest level of neophobia. Italian consumers showed a considerable level of readiness to accept insects as feed material for egg production, which should be reinforced with further information on the origin and the environmental benefit of using insects.Nico LippiStefano PredieriCamilla ChiecoGiulia Maria DanieleMarta CianciabellaMassimiliano MagliLara MaistrelloEdoardo GattiMDPI AGarticleinsectseggslaying hensinsects as feedconsumers’ inclinationneophobiaVeterinary medicineSF600-1100ZoologyQL1-991ENAnimals, Vol 11, Iss 3278, p 3278 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	insects eggs laying hens insects as feed consumers’ inclination neophobia Veterinary medicine SF600-1100 Zoology QL1-991
spellingShingle	insects eggs laying hens insects as feed consumers’ inclination neophobia Veterinary medicine SF600-1100 Zoology QL1-991 Nico Lippi Stefano Predieri Camilla Chieco Giulia Maria Daniele Marta Cianciabella Massimiliano Magli Lara Maistrello Edoardo Gatti Italian Consumers’ Readiness to Adopt Eggs from Insect-Fed Hens
description	Demand for eggs from laying hens is increasing as the world population continues to grow. The use of insects as animal feed is a strategic opportunity to find a new innovative, economic and sustainable source of protein. The aim of this study was to evaluate the Italian consumer inclination for eggs produced with the use of insect-fed hens. The investigation on consumers’ readiness to adopt eggs from insect-fed hens was carried out through an online survey conducted on 510 participants. Survey results outlined four different clusters on the basis of the willingness to buy/eat eggs fed with insects: “ready” (40.1%), “environmentalist” (24.3%), “cautious” (21.7%), and “reluctant” (13.9%). “Ready”, “environmentalist”, and “cautious” were quite favorable to the use of insects as feed stuffs and share drivers for product choice: cheap, organic, and with an explicit indication of use of insects. On the other hand, for the “reluctant”, the diet based on insects was the main negative factor influencing product acceptance. This cluster also showed the highest level of neophobia. Italian consumers showed a considerable level of readiness to accept insects as feed material for egg production, which should be reinforced with further information on the origin and the environmental benefit of using insects.
format	article
author	Nico Lippi Stefano Predieri Camilla Chieco Giulia Maria Daniele Marta Cianciabella Massimiliano Magli Lara Maistrello Edoardo Gatti
author_facet	Nico Lippi Stefano Predieri Camilla Chieco Giulia Maria Daniele Marta Cianciabella Massimiliano Magli Lara Maistrello Edoardo Gatti
author_sort	Nico Lippi
title	Italian Consumers’ Readiness to Adopt Eggs from Insect-Fed Hens
title_short	Italian Consumers’ Readiness to Adopt Eggs from Insect-Fed Hens
title_full	Italian Consumers’ Readiness to Adopt Eggs from Insect-Fed Hens
title_fullStr	Italian Consumers’ Readiness to Adopt Eggs from Insect-Fed Hens
title_full_unstemmed	Italian Consumers’ Readiness to Adopt Eggs from Insect-Fed Hens
title_sort	italian consumers’ readiness to adopt eggs from insect-fed hens
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/12d64b5e78f44c788101f14d4d01bd5b
work_keys_str_mv	AT nicolippi italianconsumersreadinesstoadopteggsfrominsectfedhens AT stefanopredieri italianconsumersreadinesstoadopteggsfrominsectfedhens AT camillachieco italianconsumersreadinesstoadopteggsfrominsectfedhens AT giuliamariadaniele italianconsumersreadinesstoadopteggsfrominsectfedhens AT martacianciabella italianconsumersreadinesstoadopteggsfrominsectfedhens AT massimilianomagli italianconsumersreadinesstoadopteggsfrominsectfedhens AT laramaistrello italianconsumersreadinesstoadopteggsfrominsectfedhens AT edoardogatti italianconsumersreadinesstoadopteggsfrominsectfedhens
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Italian Consumers’ Readiness to Adopt Eggs from Insect-Fed Hens

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