DEVELOPING E-COMMERCE MARKET (illustrated by developing and implementing the project of e-shop of children’s goods)

E-commerce is one of system-forming elements of Russian economy. Fast development of information technologies in line with a new stage of economic relations fosters proliferation of e-commerce. Advantages of new information technologies attract more and more participants of economic relations, chang...

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Autor principal: Anna S. Melekhova
Formato: article
Lenguaje:RU
Publicado: Plekhanov Russian University of Economics 2017
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Acceso en línea:https://doaj.org/article/130829a1f28046adbee55100cec24855
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spelling oai:doaj.org-article:130829a1f28046adbee55100cec248552021-11-15T05:20:45ZDEVELOPING E-COMMERCE MARKET (illustrated by developing and implementing the project of e-shop of children’s goods)2413-28292587-925110.21686/2413-2829-2017-4-111-119https://doaj.org/article/130829a1f28046adbee55100cec248552017-11-01T00:00:00Zhttps://vest.rea.ru/jour/article/view/359https://doaj.org/toc/2413-2829https://doaj.org/toc/2587-9251E-commerce is one of system-forming elements of Russian economy. Fast development of information technologies in line with a new stage of economic relations fosters proliferation of e-commerce. Advantages of new information technologies attract more and more participants of economic relations, change the quality of commercial deals. The author selected such an approach to defining e-commerce (commercial activity using internet technologies), which requires detailed consideration of the process of development and effective functioning of the internet-shop. It is not only a place for making deals or web shop-window but a site for effective communication with potential and real customers. Professional design of the internet-shop site can affect the opinion of potential customers and ensure max profitability of investment. These ideas explain the acute character of the article, whose aim is to review and consider the key stages of development and implementation of the internet-shop project illustrated by children’s goods market.Anna S. MelekhovaPlekhanov Russian University of Economicsarticlee-commercefactors of e-commerce developmentinternet-shopweb-siteusabilityconversioninvestment profitabilitychildren’s goods marketEconomics as a scienceHB71-74RUВестник Российского экономического университета имени Г. В. Плеханова, Vol 0, Iss 4, Pp 111-119 (2017)
institution DOAJ
collection DOAJ
language RU
topic e-commerce
factors of e-commerce development
internet-shop
web-site
usability
conversion
investment profitability
children’s goods market
Economics as a science
HB71-74
spellingShingle e-commerce
factors of e-commerce development
internet-shop
web-site
usability
conversion
investment profitability
children’s goods market
Economics as a science
HB71-74
Anna S. Melekhova
DEVELOPING E-COMMERCE MARKET (illustrated by developing and implementing the project of e-shop of children’s goods)
description E-commerce is one of system-forming elements of Russian economy. Fast development of information technologies in line with a new stage of economic relations fosters proliferation of e-commerce. Advantages of new information technologies attract more and more participants of economic relations, change the quality of commercial deals. The author selected such an approach to defining e-commerce (commercial activity using internet technologies), which requires detailed consideration of the process of development and effective functioning of the internet-shop. It is not only a place for making deals or web shop-window but a site for effective communication with potential and real customers. Professional design of the internet-shop site can affect the opinion of potential customers and ensure max profitability of investment. These ideas explain the acute character of the article, whose aim is to review and consider the key stages of development and implementation of the internet-shop project illustrated by children’s goods market.
format article
author Anna S. Melekhova
author_facet Anna S. Melekhova
author_sort Anna S. Melekhova
title DEVELOPING E-COMMERCE MARKET (illustrated by developing and implementing the project of e-shop of children’s goods)
title_short DEVELOPING E-COMMERCE MARKET (illustrated by developing and implementing the project of e-shop of children’s goods)
title_full DEVELOPING E-COMMERCE MARKET (illustrated by developing and implementing the project of e-shop of children’s goods)
title_fullStr DEVELOPING E-COMMERCE MARKET (illustrated by developing and implementing the project of e-shop of children’s goods)
title_full_unstemmed DEVELOPING E-COMMERCE MARKET (illustrated by developing and implementing the project of e-shop of children’s goods)
title_sort developing e-commerce market (illustrated by developing and implementing the project of e-shop of children’s goods)
publisher Plekhanov Russian University of Economics
publishDate 2017
url https://doaj.org/article/130829a1f28046adbee55100cec24855
work_keys_str_mv AT annasmelekhova developingecommercemarketillustratedbydevelopingandimplementingtheprojectofeshopofchildrensgoods
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