Factors Affecting the Entry of Iranian Media Companies into the Social Network Market
Objective Foreign media companies have attracted the majority of the domestic market of social media in Iran. Despite imposed restriction on Telegram, it is considered as the main player in this field and domestic companies have not been able to compete in this area. Since the local messengers faile...
Enregistré dans:
Auteurs principaux: | Siavash Salavatian, Sayyed Mohsen Asgarzadeh |
---|---|
Format: | article |
Langue: | FA |
Publié: |
University of Tehran
2021
|
Sujets: | |
Accès en ligne: | https://doaj.org/article/13109c802b0a4d15aaba6d3a244457df |
Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
Documents similaires
-
What Factors Lead Companies to Adopt Social Media in their processes: Proposal and Test of a Measurement Model
par: Jozé Braz de Araújo, et autres
Publié: (2016) -
A Longitudinal analysis of the Porterian paradigm utilization in Brazil
par: Simone Sehnem, et autres
Publié: (2010) -
Consumer Trust in and Emotional Response to Advertisements on Social Media and their Influence on Brand Evaluation
par: Ivanete Schneider Hahn, et autres
Publié: (2016) -
Social media and the stock markets: an emerging market perspective
par: Shweta Agarwal, et autres
Publié: (2021) -
Social media marketing gains importance after Covid-19
par: Andrew N. Mason, et autres
Publié: (2021)