How Nestle Applied Shared Value Creation In Agriculture Sector Achieving Sustainable Agriculture And Making More Profit «Nestle Model»
This paper explains how Nestlé used shared value concept to make agriculture more sustainable and achieve more profit by creating business value. Based on qualitative research, we use a case study approach to investigate the idea of shared value in achieving sustainable agriculture. We analyzed Nest...
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| Autores principales: | , , |
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| Formato: | article |
| Lenguaje: | AR EN |
| Publicado: |
Ziane Achour University of Djelfa
2019
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/13201b422e6344ec810fc3c5907af687 |
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| Sumario: | This paper explains how Nestlé used shared value concept to make agriculture more sustainable and achieve more profit by creating business value. Based on qualitative research, we use a case study approach to investigate the idea of shared value in achieving sustainable agriculture. We analyzed Nestlé programs in three areas: rural development, Environmental sustainability and Water field. We found that applying shared value concept by nestle make agriculture more sustainable and leads for business value.
JEL Classification: M14, Q01, Q56. |
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