CORPORATE SOCIAL RESPONSIBILITY AND FINANCIAL PERFORMANCE: AN ANALYSIS UNDER THE PRISM OF RECIPROCITY

This paper lays the foundations of the mutual contribution of CSR and corporate financial performance. It seeks to find out whether CSR can explain and be explained by corporate financial performance. We introduce moderating and mediating variables to throw light...

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Autores principales:	TIONA WAMBA JOSEPH HERMAN, NGOK EVINA Jean-François
Formato:	article
Lenguaje:	EN FR
Publicado:	Université Mohammed V de Rabat 2020
Materias:	corporate social responsibility; financial performance; stakeholders Management. Industrial management HD28-70 Marketing. Distribution of products HF5410-5417.5
Acceso en línea:	https://doi.org/10.48376/IMIST.PRSM/remarem-v12i2.22134 https://doaj.org/article/133f7aeeb8e64ca3a93dba87624193d5
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spelling	oai:doaj.org-article:133f7aeeb8e64ca3a93dba87624193d52021-11-22T11:46:18ZCORPORATE SOCIAL RESPONSIBILITY AND FINANCIAL PERFORMANCE: AN ANALYSIS UNDER THE PRISM OF RECIPROCITYhttps://doi.org/10.48376/IMIST.PRSM/remarem-v12i2.221342028-51752458-665Xhttps://doaj.org/article/133f7aeeb8e64ca3a93dba87624193d52020-12-01T00:00:00Zhttps://revues.imist.ma/index.php/REMAREM/article/view/22134/11900https://doaj.org/toc/2028-5175https://doaj.org/toc/2458-665XThis paper lays the foundations of the mutual contribution of CSR and corporate financial performance. It seeks to find out whether CSR can explain and be explained by corporate financial performance. We introduce moderating and mediating variables to throw light on the reciprocal relationship envisaged. We combine qualitative and quantitative methodological approaches to verify our research hypotheses. The main result talks of a non-reciprocalbut ambiguous cyclical relationship between CSR and FP. We thusconclude on the possibility to study this link by replacing CSR by Socially Responsible Investment (SRI)TIONA WAMBA JOSEPH HERMANNGOK EVINA Jean-FrançoisUniversité Mohammed V de Rabatarticlecorporate social responsibility; financial performance; stakeholdersManagement. Industrial managementHD28-70Marketing. Distribution of productsHF5410-5417.5ENFRRevue Marocaine de Recherche en Management et Marketing, Vol 12, Iss 2, Pp 1-33 (2020)
institution	DOAJ
collection	DOAJ
language	EN FR
topic	corporate social responsibility; financial performance; stakeholders Management. Industrial management HD28-70 Marketing. Distribution of products HF5410-5417.5
spellingShingle	corporate social responsibility; financial performance; stakeholders Management. Industrial management HD28-70 Marketing. Distribution of products HF5410-5417.5 TIONA WAMBA JOSEPH HERMAN NGOK EVINA Jean-François CORPORATE SOCIAL RESPONSIBILITY AND FINANCIAL PERFORMANCE: AN ANALYSIS UNDER THE PRISM OF RECIPROCITY
description	This paper lays the foundations of the mutual contribution of CSR and corporate financial performance. It seeks to find out whether CSR can explain and be explained by corporate financial performance. We introduce moderating and mediating variables to throw light on the reciprocal relationship envisaged. We combine qualitative and quantitative methodological approaches to verify our research hypotheses. The main result talks of a non-reciprocalbut ambiguous cyclical relationship between CSR and FP. We thusconclude on the possibility to study this link by replacing CSR by Socially Responsible Investment (SRI)
format	article
author	TIONA WAMBA JOSEPH HERMAN NGOK EVINA Jean-François
author_facet	TIONA WAMBA JOSEPH HERMAN NGOK EVINA Jean-François
author_sort	TIONA WAMBA JOSEPH HERMAN
title	CORPORATE SOCIAL RESPONSIBILITY AND FINANCIAL PERFORMANCE: AN ANALYSIS UNDER THE PRISM OF RECIPROCITY
title_short	CORPORATE SOCIAL RESPONSIBILITY AND FINANCIAL PERFORMANCE: AN ANALYSIS UNDER THE PRISM OF RECIPROCITY
title_full	CORPORATE SOCIAL RESPONSIBILITY AND FINANCIAL PERFORMANCE: AN ANALYSIS UNDER THE PRISM OF RECIPROCITY
title_fullStr	CORPORATE SOCIAL RESPONSIBILITY AND FINANCIAL PERFORMANCE: AN ANALYSIS UNDER THE PRISM OF RECIPROCITY
title_full_unstemmed	CORPORATE SOCIAL RESPONSIBILITY AND FINANCIAL PERFORMANCE: AN ANALYSIS UNDER THE PRISM OF RECIPROCITY
title_sort	corporate social responsibility and financial performance: an analysis under the prism of reciprocity
publisher	Université Mohammed V de Rabat
publishDate	2020
url	https://doi.org/10.48376/IMIST.PRSM/remarem-v12i2.22134 https://doaj.org/article/133f7aeeb8e64ca3a93dba87624193d5
work_keys_str_mv	AT tionawambajosephherman corporatesocialresponsibilityandfinancialperformanceananalysisundertheprismofreciprocity AT ngokevinajeanfrancois corporatesocialresponsibilityandfinancialperformanceananalysisundertheprismofreciprocity
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CORPORATE SOCIAL RESPONSIBILITY AND FINANCIAL PERFORMANCE: AN ANALYSIS UNDER THE PRISM OF RECIPROCITY

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