O Agronegócio Brasileiro e as Novas Regras de Acesso ao Mercado da União Européia
The present article looks for to evaluate the behavior of the European retail and the paper that the same comes assuming as agent intensifier and coordinator of the quality of foods in the markets of the main block of the planet, fact that if becomes selective, reaching the Brazilian agribusiness...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | PT |
| Publicado: |
Universidade Regional do Noroeste do Estado do Rio Grande do Sul
2006
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/136211169dc04b4bbb581e9363c4f5de |
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| Sumario: | The present article looks for to evaluate the behavior of the European retail and the paper
that the same comes assuming as agent intensifier and coordinator of the quality of foods
in the markets of the main block of the planet, fact that if becomes selective, reaching the
Brazilian agribusiness. Of this form, one of the sectors most important of the Brazilian
economy ahead sees of new marketing challenges and new systems of no-tariffs trade
barriers, now in the dimension of the quality, certification and traceability of the primary
products that it exports. In this work, it will be looked to analyze the strategy of certification
of the great european retail companies in intention to acquire one better agreement of the
requirements that will be imposed in a next future to the Brazilian suppliers. |
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