CHANGE OF ORGANIZATIONAL CULTURE OF THE ENTERPRISE AS OVERCOMING OF DIGITAL TRANSFORMATION RESISTANCE

Change of organizational culture in the conditions of digital transformation, which is a mandatory requirement in almost every industry, has been considered. The change of organizational culture correlates with the beginning of building a «new» organization, that is able to respond flexibly to trans...

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Autor principal:	H. Menin
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2020
Materias:	organizational culture enterprise digital transformation digital culture cultural elements achieving changes Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/13f382c1456a48eeb79b2b6d892ed498
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spelling	oai:doaj.org-article:13f382c1456a48eeb79b2b6d892ed4982021-12-03T07:43:30ZCHANGE OF ORGANIZATIONAL CULTURE OF THE ENTERPRISE AS OVERCOMING OF DIGITAL TRANSFORMATION RESISTANCE1816-42772686-841510.26425/1816-4277-2019-12-66-70https://doaj.org/article/13f382c1456a48eeb79b2b6d892ed4982020-02-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/1929https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415Change of organizational culture in the conditions of digital transformation, which is a mandatory requirement in almost every industry, has been considered. The change of organizational culture correlates with the beginning of building a «new» organization, that is able to respond flexibly to transformational changes and has experience in resolving crisis situations. The main elements, that define digital culture: risk, short-term planning and transformation of organizational culture, cooperation and destruction, have been highlighted. The difficulties, that arise in the process of digital transformation of organizational culture have been noted, among them are: the traditional culture of the company, cost overruns on infrastructure, limited scalability, inefficient automation and problems of professional development. The values, that digital culture brings to the organization have been studied: it provides flexibility of mind and hand-eye coordination in the working process of the organization, eliminates hierarchy, involves each employee in the decision-making process, uses the skills of employees and increases their abilities, attracts talented personnel to the organization. The areas to achieve changes in organizational culture in modern conditions of digital transformation have been allocated.H. MeninPublishing House of the State University of Managementarticleorganizational cultureenterprisedigital transformationdigital culturecultural elementsdigital cultureachieving changesSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 1, Iss 12, Pp 66-70 (2020)
institution	DOAJ
collection	DOAJ
language	RU
topic	organizational culture enterprise digital transformation digital culture cultural elements digital culture achieving changes Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	organizational culture enterprise digital transformation digital culture cultural elements digital culture achieving changes Sociology (General) HM401-1281 Economics as a science HB71-74 H. Menin CHANGE OF ORGANIZATIONAL CULTURE OF THE ENTERPRISE AS OVERCOMING OF DIGITAL TRANSFORMATION RESISTANCE
description	Change of organizational culture in the conditions of digital transformation, which is a mandatory requirement in almost every industry, has been considered. The change of organizational culture correlates with the beginning of building a «new» organization, that is able to respond flexibly to transformational changes and has experience in resolving crisis situations. The main elements, that define digital culture: risk, short-term planning and transformation of organizational culture, cooperation and destruction, have been highlighted. The difficulties, that arise in the process of digital transformation of organizational culture have been noted, among them are: the traditional culture of the company, cost overruns on infrastructure, limited scalability, inefficient automation and problems of professional development. The values, that digital culture brings to the organization have been studied: it provides flexibility of mind and hand-eye coordination in the working process of the organization, eliminates hierarchy, involves each employee in the decision-making process, uses the skills of employees and increases their abilities, attracts talented personnel to the organization. The areas to achieve changes in organizational culture in modern conditions of digital transformation have been allocated.
format	article
author	H. Menin
author_facet	H. Menin
author_sort	H. Menin
title	CHANGE OF ORGANIZATIONAL CULTURE OF THE ENTERPRISE AS OVERCOMING OF DIGITAL TRANSFORMATION RESISTANCE
title_short	CHANGE OF ORGANIZATIONAL CULTURE OF THE ENTERPRISE AS OVERCOMING OF DIGITAL TRANSFORMATION RESISTANCE
title_full	CHANGE OF ORGANIZATIONAL CULTURE OF THE ENTERPRISE AS OVERCOMING OF DIGITAL TRANSFORMATION RESISTANCE
title_fullStr	CHANGE OF ORGANIZATIONAL CULTURE OF THE ENTERPRISE AS OVERCOMING OF DIGITAL TRANSFORMATION RESISTANCE
title_full_unstemmed	CHANGE OF ORGANIZATIONAL CULTURE OF THE ENTERPRISE AS OVERCOMING OF DIGITAL TRANSFORMATION RESISTANCE
title_sort	change of organizational culture of the enterprise as overcoming of digital transformation resistance
publisher	Publishing House of the State University of Management
publishDate	2020
url	https://doaj.org/article/13f382c1456a48eeb79b2b6d892ed498
work_keys_str_mv	AT hmenin changeoforganizationalcultureoftheenterpriseasovercomingofdigitaltransformationresistance
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CHANGE OF ORGANIZATIONAL CULTURE OF THE ENTERPRISE AS OVERCOMING OF DIGITAL TRANSFORMATION RESISTANCE

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