Optimal Pricing and Green Product Design Strategies in a Sustainable Supply Chain Considering Government Subsidy and Different Channel Power Structures

Green product design is a vital measure to support sustainable development in a circular economy era. This paper studies the multi-product pricing and green product design strategies under different supply chain structures and government subsidy strategies. Considering different channel leadership,...

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Autores principales:	Kelei Xue, Guohua Sun, Yuyan Wang, Shuiye Niu
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	green product design multi-product pricing government subsidy channel power structures Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/1416fe01173b41f8b27205c94ee10cbb
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spelling	oai:doaj.org-article:1416fe01173b41f8b27205c94ee10cbb2021-11-25T19:01:06ZOptimal Pricing and Green Product Design Strategies in a Sustainable Supply Chain Considering Government Subsidy and Different Channel Power Structures10.3390/su1322124462071-1050https://doaj.org/article/1416fe01173b41f8b27205c94ee10cbb2021-11-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/22/12446https://doaj.org/toc/2071-1050Green product design is a vital measure to support sustainable development in a circular economy era. This paper studies the multi-product pricing and green product design strategies under different supply chain structures and government subsidy strategies. Considering different channel leadership, we establish the centralized (<i>C</i>), manufacturer-led (<i>MS</i>), and retailer-led (<i>RS</i>) supply chain models, respectively. By applying a game-theoretical approach, corresponding equilibrium pricing, green product design, and government subsidy decisions under different supply chain structures are obtained. Through comparison and numerical analysis, we find that: (1) the different subsidy strategies of the government have an important impact on green product development. When the government provides a uniform subsidy strategy, a <i>RS</i> supply chain can bring greener product, more market demands, more profit, and more social welfare; (2) when the government provides a differentiated subsidy strategy, <i>MS</i> and <i>RS</i> supply chain structures can bring greener product and more market demand than the centralized supply chain. They can also bring the same social welfare and the same product to the green design level. However, the <i>MS</i> supply chain structure can bring more profit for the firm; (3) the consumers’ green awareness positively impacts the design and development of green product. Therefore, it is beneficial for the firm to adopt reasonable measures to boost the environmental awareness of consumers in order to realize the sustainable development of our society.Kelei XueGuohua SunYuyan WangShuiye NiuMDPI AGarticlegreen product designmulti-product pricinggovernment subsidychannel power structuresEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 12446, p 12446 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	green product design multi-product pricing government subsidy channel power structures Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
spellingShingle	green product design multi-product pricing government subsidy channel power structures Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Kelei Xue Guohua Sun Yuyan Wang Shuiye Niu Optimal Pricing and Green Product Design Strategies in a Sustainable Supply Chain Considering Government Subsidy and Different Channel Power Structures
description	Green product design is a vital measure to support sustainable development in a circular economy era. This paper studies the multi-product pricing and green product design strategies under different supply chain structures and government subsidy strategies. Considering different channel leadership, we establish the centralized (<i>C</i>), manufacturer-led (<i>MS</i>), and retailer-led (<i>RS</i>) supply chain models, respectively. By applying a game-theoretical approach, corresponding equilibrium pricing, green product design, and government subsidy decisions under different supply chain structures are obtained. Through comparison and numerical analysis, we find that: (1) the different subsidy strategies of the government have an important impact on green product development. When the government provides a uniform subsidy strategy, a <i>RS</i> supply chain can bring greener product, more market demands, more profit, and more social welfare; (2) when the government provides a differentiated subsidy strategy, <i>MS</i> and <i>RS</i> supply chain structures can bring greener product and more market demand than the centralized supply chain. They can also bring the same social welfare and the same product to the green design level. However, the <i>MS</i> supply chain structure can bring more profit for the firm; (3) the consumers’ green awareness positively impacts the design and development of green product. Therefore, it is beneficial for the firm to adopt reasonable measures to boost the environmental awareness of consumers in order to realize the sustainable development of our society.
format	article
author	Kelei Xue Guohua Sun Yuyan Wang Shuiye Niu
author_facet	Kelei Xue Guohua Sun Yuyan Wang Shuiye Niu
author_sort	Kelei Xue
title	Optimal Pricing and Green Product Design Strategies in a Sustainable Supply Chain Considering Government Subsidy and Different Channel Power Structures
title_short	Optimal Pricing and Green Product Design Strategies in a Sustainable Supply Chain Considering Government Subsidy and Different Channel Power Structures
title_full	Optimal Pricing and Green Product Design Strategies in a Sustainable Supply Chain Considering Government Subsidy and Different Channel Power Structures
title_fullStr	Optimal Pricing and Green Product Design Strategies in a Sustainable Supply Chain Considering Government Subsidy and Different Channel Power Structures
title_full_unstemmed	Optimal Pricing and Green Product Design Strategies in a Sustainable Supply Chain Considering Government Subsidy and Different Channel Power Structures
title_sort	optimal pricing and green product design strategies in a sustainable supply chain considering government subsidy and different channel power structures
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/1416fe01173b41f8b27205c94ee10cbb
work_keys_str_mv	AT keleixue optimalpricingandgreenproductdesignstrategiesinasustainablesupplychainconsideringgovernmentsubsidyanddifferentchannelpowerstructures AT guohuasun optimalpricingandgreenproductdesignstrategiesinasustainablesupplychainconsideringgovernmentsubsidyanddifferentchannelpowerstructures AT yuyanwang optimalpricingandgreenproductdesignstrategiesinasustainablesupplychainconsideringgovernmentsubsidyanddifferentchannelpowerstructures AT shuiyeniu optimalpricingandgreenproductdesignstrategiesinasustainablesupplychainconsideringgovernmentsubsidyanddifferentchannelpowerstructures
_version_	1718410386984665088

Optimal Pricing and Green Product Design Strategies in a Sustainable Supply Chain Considering Government Subsidy and Different Channel Power Structures

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