Values determine the (in)effectiveness of informational interventions in promoting pro-environmental behavior.

Informational interventions (e.g., awareness campaigns, carbon footprint calculators) are built on the assumption that informing the public about the environmental consequences of their actions should result in increased pro-environmental intentions and behavior. However, empirical support for this...

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Autores principales:	Jan Willem Bolderdijk, Madelijne Gorsira, Kees Keizer, Linda Steg
Formato:	article
Lenguaje:	EN
Publicado:	Public Library of Science (PLoS) 2013
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/1457556b8eae44d19104b8a811bbfc8c
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spelling	oai:doaj.org-article:1457556b8eae44d19104b8a811bbfc8c2021-11-18T08:41:16ZValues determine the (in)effectiveness of informational interventions in promoting pro-environmental behavior.1932-620310.1371/journal.pone.0083911https://doaj.org/article/1457556b8eae44d19104b8a811bbfc8c2013-01-01T00:00:00Zhttps://www.ncbi.nlm.nih.gov/pmc/articles/pmid/24367619/?tool=EBIhttps://doaj.org/toc/1932-6203Informational interventions (e.g., awareness campaigns, carbon footprint calculators) are built on the assumption that informing the public about the environmental consequences of their actions should result in increased pro-environmental intentions and behavior. However, empirical support for this reasoning is mixed. In this paper, we argue that informational interventions may succeed in improving people's knowledge about the negative environmental consequences of one's actions, but this knowledge will not gain motivational force if people do not consider protecting the environment an important personal value. In an experiment, we measured individual differences in value priorities, and either presented participants a movie clip that portrayed the negative environmental consequences of using bottled water, or a control movie. As predicted, we found that the environmental movie improved recipients' knowledge of the negative environmental impact of bottled water, but this knowledge only resulted in concomitant changes in intentions and acceptability of related policies among participants who strongly endorsed biospheric (i.e. environmental) values, while having no effect on those who care less about the environment. Interestingly, the results suggest that although informational interventions are perhaps not always successful in directly affecting less environmentally-conscious recipients, they could still have beneficial effects, because they make those who strongly care about the environment more inclined to act on their values.Jan Willem BolderdijkMadelijne GorsiraKees KeizerLinda StegPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 8, Iss 12, p e83911 (2013)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Jan Willem Bolderdijk Madelijne Gorsira Kees Keizer Linda Steg Values determine the (in)effectiveness of informational interventions in promoting pro-environmental behavior.
description	Informational interventions (e.g., awareness campaigns, carbon footprint calculators) are built on the assumption that informing the public about the environmental consequences of their actions should result in increased pro-environmental intentions and behavior. However, empirical support for this reasoning is mixed. In this paper, we argue that informational interventions may succeed in improving people's knowledge about the negative environmental consequences of one's actions, but this knowledge will not gain motivational force if people do not consider protecting the environment an important personal value. In an experiment, we measured individual differences in value priorities, and either presented participants a movie clip that portrayed the negative environmental consequences of using bottled water, or a control movie. As predicted, we found that the environmental movie improved recipients' knowledge of the negative environmental impact of bottled water, but this knowledge only resulted in concomitant changes in intentions and acceptability of related policies among participants who strongly endorsed biospheric (i.e. environmental) values, while having no effect on those who care less about the environment. Interestingly, the results suggest that although informational interventions are perhaps not always successful in directly affecting less environmentally-conscious recipients, they could still have beneficial effects, because they make those who strongly care about the environment more inclined to act on their values.
format	article
author	Jan Willem Bolderdijk Madelijne Gorsira Kees Keizer Linda Steg
author_facet	Jan Willem Bolderdijk Madelijne Gorsira Kees Keizer Linda Steg
author_sort	Jan Willem Bolderdijk
title	Values determine the (in)effectiveness of informational interventions in promoting pro-environmental behavior.
title_short	Values determine the (in)effectiveness of informational interventions in promoting pro-environmental behavior.
title_full	Values determine the (in)effectiveness of informational interventions in promoting pro-environmental behavior.
title_fullStr	Values determine the (in)effectiveness of informational interventions in promoting pro-environmental behavior.
title_full_unstemmed	Values determine the (in)effectiveness of informational interventions in promoting pro-environmental behavior.
title_sort	values determine the (in)effectiveness of informational interventions in promoting pro-environmental behavior.
publisher	Public Library of Science (PLoS)
publishDate	2013
url	https://doaj.org/article/1457556b8eae44d19104b8a811bbfc8c
work_keys_str_mv	AT janwillembolderdijk valuesdeterminetheineffectivenessofinformationalinterventionsinpromotingproenvironmentalbehavior AT madelijnegorsira valuesdeterminetheineffectivenessofinformationalinterventionsinpromotingproenvironmentalbehavior AT keeskeizer valuesdeterminetheineffectivenessofinformationalinterventionsinpromotingproenvironmentalbehavior AT lindasteg valuesdeterminetheineffectivenessofinformationalinterventionsinpromotingproenvironmentalbehavior
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Values determine the (in)effectiveness of informational interventions in promoting pro-environmental behavior.

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