Determinants of online repurchase intention in COVID-19 times: Evidence from an emerging economy
The current pandemic due to COVID-19 has changed the dynamics of product purchases due to social isolation. generating an increase in online purchases. The present study focused on 371 Peruvian consumers seeks to evaluate the effect of the website quality, customer satisfaction and customer trust o...
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| Autores principales: | , , |
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| Formato: | article |
| Lenguaje: | EN ES |
| Publicado: |
Universidad de Antioquia
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/1479da4d97894100997886b5d8bbf5b2 |
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| Sumario: | The current pandemic due to COVID-19 has changed the dynamics of product purchases due to social isolation. generating an increase in online purchases. The present study focused on 371 Peruvian consumers seeks to evaluate the effect of the website quality, customer satisfaction and customer trust over online repurchase. It has been possible to demonstrate the influence of these factors on the intention to buy back from consumers, which is useful for companies that offer products over the Internet to improve the quality of the Web pages and devices through which products and services are offered.
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