Social Networks Apps and their Role in Tourism Marketing in the Kingdom of Saudi Arabia

This study aimed at investigating the role of social networks apps in tourism marketing for travel and tourism organizations in Al-Kharj City, Kingdom of Saudi Arabia. The study used the descriptive and analytical approach to achieve its objectives and test its hypothesis. The study found that socia...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autor principal:	Nabil Mohemmed Al-Hazmi
Formato:	article
Lenguaje:	EN
Publicado:	International Association of Online Engineering (IAOE) 2021
Materias:	social networks apps mobile tourism marketing tourism organization Telecommunication TK5101-6720
Acceso en línea:	https://doaj.org/article/1482d1864a834c008d28aeb806a3121f
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:1482d1864a834c008d28aeb806a3121f
record_format	dspace
spelling	oai:doaj.org-article:1482d1864a834c008d28aeb806a3121f2021-12-02T19:24:24ZSocial Networks Apps and their Role in Tourism Marketing in the Kingdom of Saudi Arabia1865-792310.3991/ijim.v15i20.23743https://doaj.org/article/1482d1864a834c008d28aeb806a3121f2021-10-01T00:00:00Zhttps://online-journals.org/index.php/i-jim/article/view/23743https://doaj.org/toc/1865-7923This study aimed at investigating the role of social networks apps in tourism marketing for travel and tourism organizations in Al-Kharj City, Kingdom of Saudi Arabia. The study used the descriptive and analytical approach to achieve its objectives and test its hypothesis. The study found that social networks apps play a vital role in marketing the tourism product in Al-Kharj City as well as communicating effectively and cheaply with the customers. The study recommended nominating and training some workers in tourism organizations to deal with social media networks and design websites and applications for these organizations.Nabil Mohemmed Al-HazmiInternational Association of Online Engineering (IAOE)articlesocial networks appsmobiletourism marketingtourism organizationTelecommunicationTK5101-6720ENInternational Journal of Interactive Mobile Technologies, Vol 15, Iss 20, Pp 161-170 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	social networks apps mobile tourism marketing tourism organization Telecommunication TK5101-6720
spellingShingle	social networks apps mobile tourism marketing tourism organization Telecommunication TK5101-6720 Nabil Mohemmed Al-Hazmi Social Networks Apps and their Role in Tourism Marketing in the Kingdom of Saudi Arabia
description	This study aimed at investigating the role of social networks apps in tourism marketing for travel and tourism organizations in Al-Kharj City, Kingdom of Saudi Arabia. The study used the descriptive and analytical approach to achieve its objectives and test its hypothesis. The study found that social networks apps play a vital role in marketing the tourism product in Al-Kharj City as well as communicating effectively and cheaply with the customers. The study recommended nominating and training some workers in tourism organizations to deal with social media networks and design websites and applications for these organizations.
format	article
author	Nabil Mohemmed Al-Hazmi
author_facet	Nabil Mohemmed Al-Hazmi
author_sort	Nabil Mohemmed Al-Hazmi
title	Social Networks Apps and their Role in Tourism Marketing in the Kingdom of Saudi Arabia
title_short	Social Networks Apps and their Role in Tourism Marketing in the Kingdom of Saudi Arabia
title_full	Social Networks Apps and their Role in Tourism Marketing in the Kingdom of Saudi Arabia
title_fullStr	Social Networks Apps and their Role in Tourism Marketing in the Kingdom of Saudi Arabia
title_full_unstemmed	Social Networks Apps and their Role in Tourism Marketing in the Kingdom of Saudi Arabia
title_sort	social networks apps and their role in tourism marketing in the kingdom of saudi arabia
publisher	International Association of Online Engineering (IAOE)
publishDate	2021
url	https://doaj.org/article/1482d1864a834c008d28aeb806a3121f
work_keys_str_mv	AT nabilmohemmedalhazmi socialnetworksappsandtheirroleintourismmarketinginthekingdomofsaudiarabia
_version_	1718376601139281920

Social Networks Apps and their Role in Tourism Marketing in the Kingdom of Saudi Arabia

Ejemplares similares