BRANDING, CO-BRANDING: CASE OF MAROC TELECOM
Branding,Co-Branding-Case of MarocTelecom,is considered a subject which tries to clarify these notions, given the fact that it is a concept that the marketers are supposed to know and to master especially with the fierce competition that is happening in the market nowadays.Thus,we try to answer th...
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| Format: | article |
| Langue: | EN FR |
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Université Mohammed V de Rabat
2021
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| Accès en ligne: | https://doi.org/10.48376/IMIST.PRSM/remarem-v13i1.26620 https://doaj.org/article/14a0e8c64e79401a910ba8f61ff42adf |
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| Résumé: | Branding,Co-Branding-Case of MarocTelecom,is considered a subject which tries to clarify these notions, given
the fact that it is a concept that the marketers are supposed to know and to master especially with the fierce competition that is happening in the market nowadays.Thus,we try to answer the question that is:What is the usefulness and the importance of the branding? And how can it be developed by the strategy of Co-branding?In addition, this article will be dedicated to demonstrate the importance of Branding andCo-branding in the development of the brand image of a company,and consequently to ensure its sustainability, while conducting a study regarding the brand image and the brand awareness of MarocTelecom |
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