BRANDING, CO-BRANDING: CASE OF MAROC TELECOM

Branding,Co-Branding-Case of MarocTelecom,is considered a subject which tries to clarify these notions, given the fact that it is a concept that the marketers are supposed to know and to master especially with the fierce competition that is happening in the market nowadays.Thus,we try to answer th...

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Autor principal:	BENDAHMANE MAHA
Formato:	article
Lenguaje:	EN FR
Publicado:	Université Mohammed V de Rabat 2021
Materias:	branding co-branding the brand image brand awareness competition sustainability synergy effect trademark Management. Industrial management HD28-70 Marketing. Distribution of products HF5410-5417.5
Acceso en línea:	https://doi.org/10.48376/IMIST.PRSM/remarem-v13i1.26620 https://doaj.org/article/14a0e8c64e79401a910ba8f61ff42adf
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spelling	oai:doaj.org-article:14a0e8c64e79401a910ba8f61ff42adf2021-11-22T12:14:55ZBRANDING, CO-BRANDING: CASE OF MAROC TELECOMhttps://doi.org/10.48376/IMIST.PRSM/remarem-v13i1.266202028-51752458-665Xhttps://doaj.org/article/14a0e8c64e79401a910ba8f61ff42adf2021-06-01T00:00:00Zhttps://revues.imist.ma/index.php/REMAREM/article/view/26620/13960https://doaj.org/toc/2028-5175https://doaj.org/toc/2458-665XBranding,Co-Branding-Case of MarocTelecom,is considered a subject which tries to clarify these notions, given the fact that it is a concept that the marketers are supposed to know and to master especially with the fierce competition that is happening in the market nowadays.Thus,we try to answer the question that is:What is the usefulness and the importance of the branding? And how can it be developed by the strategy of Co-branding?In addition, this article will be dedicated to demonstrate the importance of Branding andCo-branding in the development of the brand image of a company,and consequently to ensure its sustainability, while conducting a study regarding the brand image and the brand awareness of MarocTelecomBENDAHMANE MAHAUniversité Mohammed V de Rabatarticlebrandingco-brandingthe brand imagebrand awarenesscompetitionsustainabilitysynergy effecttrademarkManagement. Industrial managementHD28-70Marketing. Distribution of productsHF5410-5417.5ENFRRevue Marocaine de Recherche en Management et Marketing, Vol 13, Iss 1, Pp 1-23 (2021)
institution	DOAJ
collection	DOAJ
language	EN FR
topic	branding co-branding the brand image brand awareness competition sustainability synergy effect trademark Management. Industrial management HD28-70 Marketing. Distribution of products HF5410-5417.5
spellingShingle	branding co-branding the brand image brand awareness competition sustainability synergy effect trademark Management. Industrial management HD28-70 Marketing. Distribution of products HF5410-5417.5 BENDAHMANE MAHA BRANDING, CO-BRANDING: CASE OF MAROC TELECOM
description	Branding,Co-Branding-Case of MarocTelecom,is considered a subject which tries to clarify these notions, given the fact that it is a concept that the marketers are supposed to know and to master especially with the fierce competition that is happening in the market nowadays.Thus,we try to answer the question that is:What is the usefulness and the importance of the branding? And how can it be developed by the strategy of Co-branding?In addition, this article will be dedicated to demonstrate the importance of Branding andCo-branding in the development of the brand image of a company,and consequently to ensure its sustainability, while conducting a study regarding the brand image and the brand awareness of MarocTelecom
format	article
author	BENDAHMANE MAHA
author_facet	BENDAHMANE MAHA
author_sort	BENDAHMANE MAHA
title	BRANDING, CO-BRANDING: CASE OF MAROC TELECOM
title_short	BRANDING, CO-BRANDING: CASE OF MAROC TELECOM
title_full	BRANDING, CO-BRANDING: CASE OF MAROC TELECOM
title_fullStr	BRANDING, CO-BRANDING: CASE OF MAROC TELECOM
title_full_unstemmed	BRANDING, CO-BRANDING: CASE OF MAROC TELECOM
title_sort	branding, co-branding: case of maroc telecom
publisher	Université Mohammed V de Rabat
publishDate	2021
url	https://doi.org/10.48376/IMIST.PRSM/remarem-v13i1.26620 https://doaj.org/article/14a0e8c64e79401a910ba8f61ff42adf
work_keys_str_mv	AT bendahmanemaha brandingcobrandingcaseofmaroctelecom
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BRANDING, CO-BRANDING: CASE OF MAROC TELECOM

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