BRANDING, CO-BRANDING: CASE OF MAROC TELECOM
Branding,Co-Branding-Case of MarocTelecom,is considered a subject which tries to clarify these notions, given the fact that it is a concept that the marketers are supposed to know and to master especially with the fierce competition that is happening in the market nowadays.Thus,we try to answer th...
Saved in:
Main Author: | BENDAHMANE MAHA |
---|---|
Format: | article |
Language: | EN FR |
Published: |
Université Mohammed V de Rabat
2021
|
Subjects: | |
Online Access: | https://doi.org/10.48376/IMIST.PRSM/remarem-v13i1.26620 https://doaj.org/article/14a0e8c64e79401a910ba8f61ff42adf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Determinants of brand loyalty in the apparel industry: A developing country perspective
by: Aobakwe Ledikwe
Published: (2020) -
The effect of corporate brand reputation on brand attachment and brand loyalty: Automobile sector
by: Sandra Maria Correia Loureiro, et al.
Published: (2017) -
BRAND ATTACHMENT, CUSTOMER TRUST AND CUSTOMER ENGAGEMENT: WHAT RANKING OF THESE LINKS IN THE RELATIONAL CHAIN?
by: ZINEB RHAJBAL, et al.
Published: (2021) -
The role of human brands in consumer attitude formation: Anthropomorphized messages and brand authenticity
by: Hee-Eun Han, et al.
Published: (2021) -
The impact of social media on consumer-brand loyalty: A mediating role of online based-brand community
by: Abdul Bashiru Jibril, et al.
Published: (2019)