BRANDING, CO-BRANDING: CASE OF MAROC TELECOM

Branding,Co-Branding-Case of MarocTelecom,is considered a subject which tries to clarify these notions, given the fact that it is a concept that the marketers are supposed to know and to master especially with the fierce competition that is happening in the market nowadays.Thus,we try to answer th...

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Bibliographic Details
Main Author: BENDAHMANE MAHA
Format: article
Language:EN
FR
Published: Université Mohammed V de Rabat 2021
Subjects:
Online Access:https://doi.org/10.48376/IMIST.PRSM/remarem-v13i1.26620
https://doaj.org/article/14a0e8c64e79401a910ba8f61ff42adf
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