Bagaimana Gaya Hidup mempengaruhi Keputusan Pembelian Tiket Online
<em>Reflecting on netizen lifestyle and shifting behavior phenomena in e-commerce platform, this study appoints to examine the influence of lifestyle (Price-oriented, Net-Oriented, Time-Oriented, Innovative) toward e-ticket purchasing decisions in Tiket.com. A total sample of 102 respondent wa...
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| Formato: | article |
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Universitas Muhammadiyah Sumatera Utara
2019
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| Acceso en línea: | https://doaj.org/article/14c471c4ccae42f1bafb0203982d3c8f |
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