The Role of Category Management in Balanced Development of Consumer Market

On March 11, 2020 the WHO officially announced the outbreak of corona-virus COVID-19 a pandemia. In this situation the majority of countries closed their borders and in-country movement on public transport was also changed to stop virus spreading. On the high authority level strategic decisions were...

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Autores principales:	A. V. Ryzhakova, I. V. Goloviznin
Formato:	article
Lenguaje:	RU
Publicado:	Plekhanov Russian University of Economics 2020
Materias:	speculative demand research competitiveness customer goods retail sale delivery Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/152c127fb2c9439b9950385053982611
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id	oai:doaj.org-article:152c127fb2c9439b9950385053982611
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spelling	oai:doaj.org-article:152c127fb2c9439b99503850539826112021-11-15T05:20:49ZThe Role of Category Management in Balanced Development of Consumer Market2413-28292587-925110.21686/2413-2829-2020-4-195-204https://doaj.org/article/152c127fb2c9439b99503850539826112020-07-01T00:00:00Zhttps://vest.rea.ru/jour/article/view/911https://doaj.org/toc/2413-2829https://doaj.org/toc/2587-9251On March 11, 2020 the WHO officially announced the outbreak of corona-virus COVID-19 a pandemia. In this situation the majority of countries closed their borders and in-country movement on public transport was also changed to stop virus spreading. On the high authority level strategic decisions were taken every day in order the stop the infection. In Russia on March 25 President V. V. Putin issued a decree N 206 about the non-working week from March 30 to April 3, 2020 and on April 2, 2020 this decision about the non-working week was prolonged by the end of April. In view of these changes tourist, restaurant, leisure industries were temporary closed and business within the frames of these industries had to adapt to this situation. As for restaurants, it meant passing-over to product delivery through aggregators. This decree was not applied to certain industries, including organizations providing food and essential goods to the population. Thus food retail sale of both on-line and off-line formats continued selling goods to customers. The article shows the role of category managers in changing conditions of the pandemia, as non-stop supply of customers with goods depend on their decisions.A. V. RyzhakovaI. V. GolovizninPlekhanov Russian University of Economicsarticlespeculative demandresearchcompetitivenesscustomergoodsretail saledeliveryEconomics as a scienceHB71-74RUВестник Российского экономического университета имени Г. В. Плеханова, Vol 17, Iss 4, Pp 195-204 (2020)
institution	DOAJ
collection	DOAJ
language	RU
topic	speculative demand research competitiveness customer goods retail sale delivery Economics as a science HB71-74
spellingShingle	speculative demand research competitiveness customer goods retail sale delivery Economics as a science HB71-74 A. V. Ryzhakova I. V. Goloviznin The Role of Category Management in Balanced Development of Consumer Market
description	On March 11, 2020 the WHO officially announced the outbreak of corona-virus COVID-19 a pandemia. In this situation the majority of countries closed their borders and in-country movement on public transport was also changed to stop virus spreading. On the high authority level strategic decisions were taken every day in order the stop the infection. In Russia on March 25 President V. V. Putin issued a decree N 206 about the non-working week from March 30 to April 3, 2020 and on April 2, 2020 this decision about the non-working week was prolonged by the end of April. In view of these changes tourist, restaurant, leisure industries were temporary closed and business within the frames of these industries had to adapt to this situation. As for restaurants, it meant passing-over to product delivery through aggregators. This decree was not applied to certain industries, including organizations providing food and essential goods to the population. Thus food retail sale of both on-line and off-line formats continued selling goods to customers. The article shows the role of category managers in changing conditions of the pandemia, as non-stop supply of customers with goods depend on their decisions.
format	article
author	A. V. Ryzhakova I. V. Goloviznin
author_facet	A. V. Ryzhakova I. V. Goloviznin
author_sort	A. V. Ryzhakova
title	The Role of Category Management in Balanced Development of Consumer Market
title_short	The Role of Category Management in Balanced Development of Consumer Market
title_full	The Role of Category Management in Balanced Development of Consumer Market
title_fullStr	The Role of Category Management in Balanced Development of Consumer Market
title_full_unstemmed	The Role of Category Management in Balanced Development of Consumer Market
title_sort	role of category management in balanced development of consumer market
publisher	Plekhanov Russian University of Economics
publishDate	2020
url	https://doaj.org/article/152c127fb2c9439b9950385053982611
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The Role of Category Management in Balanced Development of Consumer Market

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