Building and Strengthening Community at the Margins of Society through Social Enterprise
This article theorizes how a social enterprise builds, strengthens, and legitimizes community among marginalized people. Prior work investigated social enterprises and community-led social enterprises, or social enterprises rooted in community culture. Missing are perspectives on the roles of social...
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MDPI AG
2021
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oai:doaj.org-article:152c621d818e47a599920f5a4203a7b22021-11-11T19:42:08ZBuilding and Strengthening Community at the Margins of Society through Social Enterprise10.3390/su1321120462071-1050https://doaj.org/article/152c621d818e47a599920f5a4203a7b22021-10-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/21/12046https://doaj.org/toc/2071-1050This article theorizes how a social enterprise builds, strengthens, and legitimizes community among marginalized people. Prior work investigated social enterprises and community-led social enterprises, or social enterprises rooted in community culture. Missing are perspectives on the roles of social enterprises in community creation and support among marginalized individuals. This qualitative interpretive study draws on ethnographic and netnographic data collection of the social enterprise Familyship; marginalized entrepreneurs developed a social enterprise to address a particular social problem, thus helping other marginalized people to address their constraints and collectively legitimizing a new meaning of what family is and does as a community. The study finds five overarching themes—namely, informing, protecting, connecting, supporting, and normalizing—that characterize Familyship’s process of building, supporting, and legitimizing a community among marginalized individuals. I discuss these findings with regard to contributions to theory on social enterprise and institutional voids, as well as social enterprise and online communities.Lydia OttlewskiMDPI AGarticlesocial enterpriseinstitutional voidsmarginalized communitydigital platformfamilyEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 12046, p 12046 (2021) |
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social enterprise institutional voids marginalized community digital platform family Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 |
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social enterprise institutional voids marginalized community digital platform family Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Lydia Ottlewski Building and Strengthening Community at the Margins of Society through Social Enterprise |
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This article theorizes how a social enterprise builds, strengthens, and legitimizes community among marginalized people. Prior work investigated social enterprises and community-led social enterprises, or social enterprises rooted in community culture. Missing are perspectives on the roles of social enterprises in community creation and support among marginalized individuals. This qualitative interpretive study draws on ethnographic and netnographic data collection of the social enterprise Familyship; marginalized entrepreneurs developed a social enterprise to address a particular social problem, thus helping other marginalized people to address their constraints and collectively legitimizing a new meaning of what family is and does as a community. The study finds five overarching themes—namely, informing, protecting, connecting, supporting, and normalizing—that characterize Familyship’s process of building, supporting, and legitimizing a community among marginalized individuals. I discuss these findings with regard to contributions to theory on social enterprise and institutional voids, as well as social enterprise and online communities. |
format |
article |
author |
Lydia Ottlewski |
author_facet |
Lydia Ottlewski |
author_sort |
Lydia Ottlewski |
title |
Building and Strengthening Community at the Margins of Society through Social Enterprise |
title_short |
Building and Strengthening Community at the Margins of Society through Social Enterprise |
title_full |
Building and Strengthening Community at the Margins of Society through Social Enterprise |
title_fullStr |
Building and Strengthening Community at the Margins of Society through Social Enterprise |
title_full_unstemmed |
Building and Strengthening Community at the Margins of Society through Social Enterprise |
title_sort |
building and strengthening community at the margins of society through social enterprise |
publisher |
MDPI AG |
publishDate |
2021 |
url |
https://doaj.org/article/152c621d818e47a599920f5a4203a7b2 |
work_keys_str_mv |
AT lydiaottlewski buildingandstrengtheningcommunityatthemarginsofsocietythroughsocialenterprise |
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1718431451110703104 |