From choice architecture to choice engineering

Qualitative psychological principles are commonly utilized to influence the choices that people make. Can this goal be achieved more efficiently by using quantitative models of choice? Here, we launch an academic competition to compare the effectiveness of these two approaches.

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Detalles Bibliográficos
Autores principales: Ohad Dan, Yonatan Loewenstein
Formato: article
Lenguaje:EN
Publicado: Nature Portfolio 2019
Materias:
Q
Acceso en línea:https://doaj.org/article/152f1ce688d34c04a568fe1e79455412
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