Using Fuzzy AHP-PROMETHEE for Market Risk Assessment of New-Build River Cruises on the Yangtze River

Cruise tourism on the Yangtze River Basin has developed rapidly in recent years. However, it is still facing such challenges as homogenization of itinerary and shore attraction arrangement, as well as aging cruise ships and simplification of service facilities, while it is also difficult to satisfy...

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Autores principales:	Jing Zhu, Haiyan Wang, Biwen Xu
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	river cruise ships market risk fuzzy AHP-PROMETHEE risk assessment prioritization Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/1536b59d054d4cf28b3540558d6e4037
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spelling	oai:doaj.org-article:1536b59d054d4cf28b3540558d6e40372021-11-25T19:05:35ZUsing Fuzzy AHP-PROMETHEE for Market Risk Assessment of New-Build River Cruises on the Yangtze River10.3390/su1322129322071-1050https://doaj.org/article/1536b59d054d4cf28b3540558d6e40372021-11-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/22/12932https://doaj.org/toc/2071-1050Cruise tourism on the Yangtze River Basin has developed rapidly in recent years. However, it is still facing such challenges as homogenization of itinerary and shore attraction arrangement, as well as aging cruise ships and simplification of service facilities, while it is also difficult to satisfy hierarchical and personalized tourist needs. To change such circumstances, new-build river cruise ships are inevitable. Complexity of market supply and demand environment, together with variability of tourist preferences, have increased market uncertainties of new-build cruise products. This study aims to assess market risks of new-build river cruise ships first by identifying risk factors, from the perspective of supply and demand under the actual conditions of the Yangtze River cruise market, then by evaluating potential impacts, caused by risk factors based on multi-criteria decision-making considerations. Fuzzy AHP-PROMETHEE was employed to prioritize the risk factors. The results reveal that among the most significant market risk factors are the following, in sequence: backwardness of support facilities; sudden security crisis; homogenization of cruise products; simplification of tourism route design; and inadequate management of the tourism market. Such findings will provide beneficial insights for strategic and sustainable development of river cruises on the Yangtze River.Jing ZhuHaiyan WangBiwen XuMDPI AGarticleriver cruise shipsmarket riskfuzzy AHP-PROMETHEErisk assessmentprioritizationEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 12932, p 12932 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	river cruise ships market risk fuzzy AHP-PROMETHEE risk assessment prioritization Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
spellingShingle	river cruise ships market risk fuzzy AHP-PROMETHEE risk assessment prioritization Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Jing Zhu Haiyan Wang Biwen Xu Using Fuzzy AHP-PROMETHEE for Market Risk Assessment of New-Build River Cruises on the Yangtze River
description	Cruise tourism on the Yangtze River Basin has developed rapidly in recent years. However, it is still facing such challenges as homogenization of itinerary and shore attraction arrangement, as well as aging cruise ships and simplification of service facilities, while it is also difficult to satisfy hierarchical and personalized tourist needs. To change such circumstances, new-build river cruise ships are inevitable. Complexity of market supply and demand environment, together with variability of tourist preferences, have increased market uncertainties of new-build cruise products. This study aims to assess market risks of new-build river cruise ships first by identifying risk factors, from the perspective of supply and demand under the actual conditions of the Yangtze River cruise market, then by evaluating potential impacts, caused by risk factors based on multi-criteria decision-making considerations. Fuzzy AHP-PROMETHEE was employed to prioritize the risk factors. The results reveal that among the most significant market risk factors are the following, in sequence: backwardness of support facilities; sudden security crisis; homogenization of cruise products; simplification of tourism route design; and inadequate management of the tourism market. Such findings will provide beneficial insights for strategic and sustainable development of river cruises on the Yangtze River.
format	article
author	Jing Zhu Haiyan Wang Biwen Xu
author_facet	Jing Zhu Haiyan Wang Biwen Xu
author_sort	Jing Zhu
title	Using Fuzzy AHP-PROMETHEE for Market Risk Assessment of New-Build River Cruises on the Yangtze River
title_short	Using Fuzzy AHP-PROMETHEE for Market Risk Assessment of New-Build River Cruises on the Yangtze River
title_full	Using Fuzzy AHP-PROMETHEE for Market Risk Assessment of New-Build River Cruises on the Yangtze River
title_fullStr	Using Fuzzy AHP-PROMETHEE for Market Risk Assessment of New-Build River Cruises on the Yangtze River
title_full_unstemmed	Using Fuzzy AHP-PROMETHEE for Market Risk Assessment of New-Build River Cruises on the Yangtze River
title_sort	using fuzzy ahp-promethee for market risk assessment of new-build river cruises on the yangtze river
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/1536b59d054d4cf28b3540558d6e4037
work_keys_str_mv	AT jingzhu usingfuzzyahpprometheeformarketriskassessmentofnewbuildrivercruisesontheyangtzeriver AT haiyanwang usingfuzzyahpprometheeformarketriskassessmentofnewbuildrivercruisesontheyangtzeriver AT biwenxu usingfuzzyahpprometheeformarketriskassessmentofnewbuildrivercruisesontheyangtzeriver
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Using Fuzzy AHP-PROMETHEE for Market Risk Assessment of New-Build River Cruises on the Yangtze River

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