The Metaphor in the Public (Political) Discourse in the Macedonian Language at the Time of Elections

Cognitive linguistic researches basically place metaphors as tool and as a cognitive ability to join the motivation and the real message they convey on one hand, and the textual analysis which serves to view metaphor as a result of the cultural and communication experience in expressing attitudes m...

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Main Author:	Snežana Venovska‑Antevska
Format:	article
Language:	EN PL
Published:	Ksiegarnia Akademicka Publishing 2014
Subjects:	metaphor conceptual metaphors conceptual integration cognitive linguistics conventional metaphorical expressions minimal context Law K Political science J
Online Access:	https://doaj.org/article/156c6fb50a4b4562b73bd734365d6254
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id	oai:doaj.org-article:156c6fb50a4b4562b73bd734365d6254
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spelling	oai:doaj.org-article:156c6fb50a4b4562b73bd734365d62542021-11-27T13:15:34ZThe Metaphor in the Public (Political) Discourse in the Macedonian Language at the Time of Elections10.12797/Politeja.11.2014.30.111733-67162391-6737https://doaj.org/article/156c6fb50a4b4562b73bd734365d62542014-12-01T00:00:00Zhttps://journals.akademicka.pl/politeja/article/view/2550https://doaj.org/toc/1733-6716https://doaj.org/toc/2391-6737 Cognitive linguistic researches basically place metaphors as tool and as a cognitive ability to join the motivation and the real message they convey on one hand, and the textual analysis which serves to view metaphor as a result of the cultural and communication experience in expressing attitudes motivated by previously acquired knowledge. The use of the conceptual and conventional metaphor expressions in the public (political) discourse through examples in the Macedonian language portrays the conceptual integration as an inevitable approach in the interpretation of the metaphor in a minimal context. The examples of metaphors are increasingly present at time of elections. What is characteristic of the Macedonian political discourse is that during the last six years there is continuity in the dynamics. The appearance of the metaphors is integrated within the rhetoric strategy, which appears to be effective. There is a selection and a qualitative analysis of the metaphors in the Macedonian language which are used in the public (political) discourse. Snežana Venovska‑AntevskaKsiegarnia Akademicka Publishingarticlemetaphorconceptual metaphorsconceptual integrationcognitive linguisticsconventional metaphorical expressionsminimal contextLawKPolitical scienceJENPLPoliteja, Vol 11, Iss 4 (30) (2014)
institution	DOAJ
collection	DOAJ
language	EN PL
topic	metaphor conceptual metaphors conceptual integration cognitive linguistics conventional metaphorical expressions minimal context Law K Political science J
spellingShingle	metaphor conceptual metaphors conceptual integration cognitive linguistics conventional metaphorical expressions minimal context Law K Political science J Snežana Venovska‑Antevska The Metaphor in the Public (Political) Discourse in the Macedonian Language at the Time of Elections
description	Cognitive linguistic researches basically place metaphors as tool and as a cognitive ability to join the motivation and the real message they convey on one hand, and the textual analysis which serves to view metaphor as a result of the cultural and communication experience in expressing attitudes motivated by previously acquired knowledge. The use of the conceptual and conventional metaphor expressions in the public (political) discourse through examples in the Macedonian language portrays the conceptual integration as an inevitable approach in the interpretation of the metaphor in a minimal context. The examples of metaphors are increasingly present at time of elections. What is characteristic of the Macedonian political discourse is that during the last six years there is continuity in the dynamics. The appearance of the metaphors is integrated within the rhetoric strategy, which appears to be effective. There is a selection and a qualitative analysis of the metaphors in the Macedonian language which are used in the public (political) discourse.
format	article
author	Snežana Venovska‑Antevska
author_facet	Snežana Venovska‑Antevska
author_sort	Snežana Venovska‑Antevska
title	The Metaphor in the Public (Political) Discourse in the Macedonian Language at the Time of Elections
title_short	The Metaphor in the Public (Political) Discourse in the Macedonian Language at the Time of Elections
title_full	The Metaphor in the Public (Political) Discourse in the Macedonian Language at the Time of Elections
title_fullStr	The Metaphor in the Public (Political) Discourse in the Macedonian Language at the Time of Elections
title_full_unstemmed	The Metaphor in the Public (Political) Discourse in the Macedonian Language at the Time of Elections
title_sort	metaphor in the public (political) discourse in the macedonian language at the time of elections
publisher	Ksiegarnia Akademicka Publishing
publishDate	2014
url	https://doaj.org/article/156c6fb50a4b4562b73bd734365d6254
work_keys_str_mv	AT snezanavenovskaantevska themetaphorinthepublicpoliticaldiscourseinthemacedonianlanguageatthetimeofelections AT snezanavenovskaantevska metaphorinthepublicpoliticaldiscourseinthemacedonianlanguageatthetimeofelections
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The Metaphor in the Public (Political) Discourse in the Macedonian Language at the Time of Elections

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