The Metaphor in the Public (Political) Discourse in the Macedonian Language at the Time of Elections

Cognitive linguistic researches basically place metaphors as tool and as a cognitive ability to join the motivation and the real message they convey on one hand, and the textual analysis which serves to view metaphor as a result of the cultural and communication experience in expressing attitudes m...

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Auteur principal: Snežana Venovska‑Antevska
Format: article
Langue:EN
PL
Publié: Ksiegarnia Akademicka Publishing 2014
Sujets:
Law
K
J
Accès en ligne:https://doaj.org/article/156c6fb50a4b4562b73bd734365d6254
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spelling oai:doaj.org-article:156c6fb50a4b4562b73bd734365d62542021-11-27T13:15:34ZThe Metaphor in the Public (Political) Discourse in the Macedonian Language at the Time of Elections10.12797/Politeja.11.2014.30.111733-67162391-6737https://doaj.org/article/156c6fb50a4b4562b73bd734365d62542014-12-01T00:00:00Zhttps://journals.akademicka.pl/politeja/article/view/2550https://doaj.org/toc/1733-6716https://doaj.org/toc/2391-6737 Cognitive linguistic researches basically place metaphors as tool and as a cognitive ability to join the motivation and the real message they convey on one hand, and the textual analysis which serves to view metaphor as a result of the cultural and communication experience in expressing attitudes motivated by previously acquired knowledge. The use of the conceptual and conventional metaphor expressions in the public (political) discourse through examples in the Macedonian language portrays the conceptual integration as an inevitable approach in the interpretation of the metaphor in a minimal context. The examples of metaphors are increasingly present at time of elections. What is characteristic of the Macedonian political discourse is that during the last six years there is continuity in the dynamics. The appearance of the metaphors is integrated within the rhetoric strategy, which appears to be effective. There is a selection and a qualitative analysis of the metaphors in the Macedonian language which are used in the public (political) discourse. Snežana Venovska‑AntevskaKsiegarnia Akademicka Publishingarticlemetaphorconceptual metaphorsconceptual integrationcognitive linguisticsconventional metaphorical expressionsminimal contextLawKPolitical scienceJENPLPoliteja, Vol 11, Iss 4 (30) (2014)
institution DOAJ
collection DOAJ
language EN
PL
topic metaphor
conceptual metaphors
conceptual integration
cognitive linguistics
conventional metaphorical expressions
minimal context
Law
K
Political science
J
spellingShingle metaphor
conceptual metaphors
conceptual integration
cognitive linguistics
conventional metaphorical expressions
minimal context
Law
K
Political science
J
Snežana Venovska‑Antevska
The Metaphor in the Public (Political) Discourse in the Macedonian Language at the Time of Elections
description Cognitive linguistic researches basically place metaphors as tool and as a cognitive ability to join the motivation and the real message they convey on one hand, and the textual analysis which serves to view metaphor as a result of the cultural and communication experience in expressing attitudes motivated by previously acquired knowledge. The use of the conceptual and conventional metaphor expressions in the public (political) discourse through examples in the Macedonian language portrays the conceptual integration as an inevitable approach in the interpretation of the metaphor in a minimal context. The examples of metaphors are increasingly present at time of elections. What is characteristic of the Macedonian political discourse is that during the last six years there is continuity in the dynamics. The appearance of the metaphors is integrated within the rhetoric strategy, which appears to be effective. There is a selection and a qualitative analysis of the metaphors in the Macedonian language which are used in the public (political) discourse.
format article
author Snežana Venovska‑Antevska
author_facet Snežana Venovska‑Antevska
author_sort Snežana Venovska‑Antevska
title The Metaphor in the Public (Political) Discourse in the Macedonian Language at the Time of Elections
title_short The Metaphor in the Public (Political) Discourse in the Macedonian Language at the Time of Elections
title_full The Metaphor in the Public (Political) Discourse in the Macedonian Language at the Time of Elections
title_fullStr The Metaphor in the Public (Political) Discourse in the Macedonian Language at the Time of Elections
title_full_unstemmed The Metaphor in the Public (Political) Discourse in the Macedonian Language at the Time of Elections
title_sort metaphor in the public (political) discourse in the macedonian language at the time of elections
publisher Ksiegarnia Akademicka Publishing
publishDate 2014
url https://doaj.org/article/156c6fb50a4b4562b73bd734365d6254
work_keys_str_mv AT snezanavenovskaantevska themetaphorinthepublicpoliticaldiscourseinthemacedonianlanguageatthetimeofelections
AT snezanavenovskaantevska metaphorinthepublicpoliticaldiscourseinthemacedonianlanguageatthetimeofelections
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