Monetizing French distance education: A field enquiry on higher education value(s)

A field enquiry in French distance education allows us to analyze the evolution of a specific institution towards new public management: Parallel to a trend of free courseware and open education, there is a paradoxical reality of distance education monetization. Whereas history shows how traditiona...

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Autor principal:	Olivier Marty
Formato:	article
Lenguaje:	EN
Publicado:	Athabasca University Press 2014
Materias:	Money distance education France marketing value Special aspects of education LC8-6691
Acceso en línea:	https://doaj.org/article/1573e80736b34cd9bbfde1e0a96643a0
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spelling	oai:doaj.org-article:1573e80736b34cd9bbfde1e0a96643a02021-12-02T17:00:17ZMonetizing French distance education: A field enquiry on higher education value(s)10.19173/irrodl.v15i2.16771492-3831https://doaj.org/article/1573e80736b34cd9bbfde1e0a96643a02014-04-01T00:00:00Zhttp://www.irrodl.org/index.php/irrodl/article/view/1677https://doaj.org/toc/1492-3831 A field enquiry in French distance education allows us to analyze the evolution of a specific institution towards new public management: Parallel to a trend of free courseware and open education, there is a paradoxical reality of distance education monetization. Whereas history shows how traditional French education is a state controlled public good, a new policy is changing the organization’s culture towards a commercial and industrial activity. From inside the institution, we describe the cultural changes, with its human resources, accounting, and marketing dimensions. We relate debates about the institution’s business model within the economy of knowledge – selling either services or contents, focusing on the learner’s experience. Lastly, we analyze the notion of value underlying this monetization of a distance education institution: both the computing of a specific training’s value and the shared values of the workers binding up their collective identity. Olivier MartyAthabasca University PressarticleMoneydistance educationFrancemarketingvalueSpecial aspects of educationLC8-6691ENInternational Review of Research in Open and Distributed Learning, Vol 15, Iss 2 (2014)
institution	DOAJ
collection	DOAJ
language	EN
topic	Money distance education France marketing value Special aspects of education LC8-6691
spellingShingle	Money distance education France marketing value Special aspects of education LC8-6691 Olivier Marty Monetizing French distance education: A field enquiry on higher education value(s)
description	A field enquiry in French distance education allows us to analyze the evolution of a specific institution towards new public management: Parallel to a trend of free courseware and open education, there is a paradoxical reality of distance education monetization. Whereas history shows how traditional French education is a state controlled public good, a new policy is changing the organization’s culture towards a commercial and industrial activity. From inside the institution, we describe the cultural changes, with its human resources, accounting, and marketing dimensions. We relate debates about the institution’s business model within the economy of knowledge – selling either services or contents, focusing on the learner’s experience. Lastly, we analyze the notion of value underlying this monetization of a distance education institution: both the computing of a specific training’s value and the shared values of the workers binding up their collective identity.
format	article
author	Olivier Marty
author_facet	Olivier Marty
author_sort	Olivier Marty
title	Monetizing French distance education: A field enquiry on higher education value(s)
title_short	Monetizing French distance education: A field enquiry on higher education value(s)
title_full	Monetizing French distance education: A field enquiry on higher education value(s)
title_fullStr	Monetizing French distance education: A field enquiry on higher education value(s)
title_full_unstemmed	Monetizing French distance education: A field enquiry on higher education value(s)
title_sort	monetizing french distance education: a field enquiry on higher education value(s)
publisher	Athabasca University Press
publishDate	2014
url	https://doaj.org/article/1573e80736b34cd9bbfde1e0a96643a0
work_keys_str_mv	AT oliviermarty monetizingfrenchdistanceeducationafieldenquiryonhighereducationvalues
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Monetizing French distance education: A field enquiry on higher education value(s)

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