Analyzing Advertising Specimen within the Scope of Circumstantial Choices: A Case Study of Airtel® Advertisements

This study focused on the Airtel’s Always On slogan to elucidate alternating choices constructed to build strong relationships with subscribers. The proceeding semiotic paradigms were strategic discourses communicated to dominate some facets of human endeavors serving, perhaps, as signals to operat...

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Autor principal:	Taofeek Olaiwola Dalamu
Formato:	article
Lenguaje:	EN
Publicado:	Universitas Cokroaminoto Palopo 2018
Materias:	advertising appeal circumstantial paradigmatic order semiotic syntagmatic order Language and Literature P
Acceso en línea:	https://doaj.org/article/159c85284fa440c09690fcc31090bcc9
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spelling	oai:doaj.org-article:159c85284fa440c09690fcc31090bcc92021-12-01T19:21:05ZAnalyzing Advertising Specimen within the Scope of Circumstantial Choices: A Case Study of Airtel® Advertisements10.30605/ethicallingua.v5i1.6342355-34482540-9190https://doaj.org/article/159c85284fa440c09690fcc31090bcc92018-02-01T00:00:00Zhttps://ethicallingua.org/25409190/article/view/28https://doaj.org/toc/2355-3448https://doaj.org/toc/2540-9190 This study focused on the Airtel’s Always On slogan to elucidate alternating choices constructed to build strong relationships with subscribers. The proceeding semiotic paradigms were strategic discourses communicated to dominate some facets of human endeavors serving, perhaps, as signals to operational capacities of Airtel®. Halliday’s concepts of the Paradigmatic Order and Circumstantial facilities of the Transitivity system were applied to seven ads of the Always On to assist in deriving both structural and semantic values from the switching linguistic elements. Tables and a graph provided supports for the analysis as indicators of the recurring components of the analyzed structural choices. The study showed that Always On is synonymous with Airtel in terms of operational consistency. It revealed further that creativity was not limited to the phrases proceeding Always On but that the choice inventions were extended to background images playing supportive roles in the persuasion. The Circumstantial functioned as cause, manner and role with reliable service provisions. The switches provided recipients avenues to generate diverse meaning potential that could naturally stimulate individuals to consumption. The study concluded that the alternating devices did not only fascinate persuasion but also demonstrated systemic creativity of enlightenment. Taofeek Olaiwola DalamuUniversitas Cokroaminoto Palopoarticleadvertising appealcircumstantialparadigmatic ordersemioticsyntagmatic orderLanguage and LiteraturePENEthical Lingua: Journal of Language Teaching and Literature, Vol 5, Iss 1 (2018)
institution	DOAJ
collection	DOAJ
language	EN
topic	advertising appeal circumstantial paradigmatic order semiotic syntagmatic order Language and Literature P
spellingShingle	advertising appeal circumstantial paradigmatic order semiotic syntagmatic order Language and Literature P Taofeek Olaiwola Dalamu Analyzing Advertising Specimen within the Scope of Circumstantial Choices: A Case Study of Airtel® Advertisements
description	This study focused on the Airtel’s Always On slogan to elucidate alternating choices constructed to build strong relationships with subscribers. The proceeding semiotic paradigms were strategic discourses communicated to dominate some facets of human endeavors serving, perhaps, as signals to operational capacities of Airtel®. Halliday’s concepts of the Paradigmatic Order and Circumstantial facilities of the Transitivity system were applied to seven ads of the Always On to assist in deriving both structural and semantic values from the switching linguistic elements. Tables and a graph provided supports for the analysis as indicators of the recurring components of the analyzed structural choices. The study showed that Always On is synonymous with Airtel in terms of operational consistency. It revealed further that creativity was not limited to the phrases proceeding Always On but that the choice inventions were extended to background images playing supportive roles in the persuasion. The Circumstantial functioned as cause, manner and role with reliable service provisions. The switches provided recipients avenues to generate diverse meaning potential that could naturally stimulate individuals to consumption. The study concluded that the alternating devices did not only fascinate persuasion but also demonstrated systemic creativity of enlightenment.
format	article
author	Taofeek Olaiwola Dalamu
author_facet	Taofeek Olaiwola Dalamu
author_sort	Taofeek Olaiwola Dalamu
title	Analyzing Advertising Specimen within the Scope of Circumstantial Choices: A Case Study of Airtel® Advertisements
title_short	Analyzing Advertising Specimen within the Scope of Circumstantial Choices: A Case Study of Airtel® Advertisements
title_full	Analyzing Advertising Specimen within the Scope of Circumstantial Choices: A Case Study of Airtel® Advertisements
title_fullStr	Analyzing Advertising Specimen within the Scope of Circumstantial Choices: A Case Study of Airtel® Advertisements
title_full_unstemmed	Analyzing Advertising Specimen within the Scope of Circumstantial Choices: A Case Study of Airtel® Advertisements
title_sort	analyzing advertising specimen within the scope of circumstantial choices: a case study of airtel® advertisements
publisher	Universitas Cokroaminoto Palopo
publishDate	2018
url	https://doaj.org/article/159c85284fa440c09690fcc31090bcc9
work_keys_str_mv	AT taofeekolaiwoladalamu analyzingadvertisingspecimenwithinthescopeofcircumstantialchoicesacasestudyofairteladvertisements
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Analyzing Advertising Specimen within the Scope of Circumstantial Choices: A Case Study of Airtel® Advertisements

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