Why have consumers opposed, postponed, and rejected Innovations during a pandemic? A Study of mobile payment Innovations

The highly infectious nature of the COVID-19 virus has made the use of contactless payment methods a health exigency. Yet, consumers are resisting using mobile payments (m-payments) during the pandemic, a confounding behavior that needs to be better understood. The present study explicates this beh...

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Autores principales:	Shalini Talwar, Manish Talwar, Puneet Kaur, Gurmeet Singh, Amandeep Dhir
Formato:	article
Lenguaje:	EN
Publicado:	Australasian Association for Information Systems 2021
Materias:	Consumer resistance functional and psychological barriers innovation resistance theory non-adoption mobile wallets Information technology T58.5-58.64 Electronic computers. Computer science QA75.5-76.95
Acceso en línea:	https://doaj.org/article/15b1775fc3944d1e9fec102ec98292cd
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spelling	oai:doaj.org-article:15b1775fc3944d1e9fec102ec98292cd2021-11-19T04:25:31ZWhy have consumers opposed, postponed, and rejected Innovations during a pandemic? A Study of mobile payment Innovations10.3127/ajis.v25i0.32011449-8618https://doaj.org/article/15b1775fc3944d1e9fec102ec98292cd2021-11-01T00:00:00Zhttps://journal.acs.org.au/index.php/ajis/article/view/3201https://doaj.org/toc/1449-8618 The highly infectious nature of the COVID-19 virus has made the use of contactless payment methods a health exigency. Yet, consumers are resisting using mobile payments (m-payments) during the pandemic, a confounding behavior that needs to be better understood. The present study explicates this behavior by examining consumer resistance to m-payments during the COVID-19 pandemic. In addition, it provides more granular findings by measuring three levels of resistance/non-adoption, namely, postponement, opposition, and rejection. In this way, the study adds depth to the literature, which has largely examined resistance at an aggregate level to yield generic findings. Toward this end, the study draws upon the Innovation Resistance Theory (IRT) to propose that usage, value, risk, tradition, and image barriers influence the three levels of resistance/non-adoption differently. An artificial neural network analysis (ANN) of the data collected from 406 non-users of m-payments confirmed that the influence of the five barriers varies for the three levels of resistance/non-adoption. The results further suggest that the usage barrier is the most significant contributor to opposition and rejection intentions toward m-payments, whereas the image barrier is the most influential for postponement intentions. This study thus makes a useful contribution to theory and practice. Shalini TalwarManish TalwarPuneet KaurGurmeet SinghAmandeep Dhir Australasian Association for Information SystemsarticleConsumer resistancefunctional and psychological barriersinnovation resistance theorynon-adoptionmobile walletsInformation technologyT58.5-58.64Electronic computers. Computer scienceQA75.5-76.95ENAustralasian Journal of Information Systems, Vol 25 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Consumer resistance functional and psychological barriers innovation resistance theory non-adoption mobile wallets Information technology T58.5-58.64 Electronic computers. Computer science QA75.5-76.95
spellingShingle	Consumer resistance functional and psychological barriers innovation resistance theory non-adoption mobile wallets Information technology T58.5-58.64 Electronic computers. Computer science QA75.5-76.95 Shalini Talwar Manish Talwar Puneet Kaur Gurmeet Singh Amandeep Dhir Why have consumers opposed, postponed, and rejected Innovations during a pandemic? A Study of mobile payment Innovations
description	The highly infectious nature of the COVID-19 virus has made the use of contactless payment methods a health exigency. Yet, consumers are resisting using mobile payments (m-payments) during the pandemic, a confounding behavior that needs to be better understood. The present study explicates this behavior by examining consumer resistance to m-payments during the COVID-19 pandemic. In addition, it provides more granular findings by measuring three levels of resistance/non-adoption, namely, postponement, opposition, and rejection. In this way, the study adds depth to the literature, which has largely examined resistance at an aggregate level to yield generic findings. Toward this end, the study draws upon the Innovation Resistance Theory (IRT) to propose that usage, value, risk, tradition, and image barriers influence the three levels of resistance/non-adoption differently. An artificial neural network analysis (ANN) of the data collected from 406 non-users of m-payments confirmed that the influence of the five barriers varies for the three levels of resistance/non-adoption. The results further suggest that the usage barrier is the most significant contributor to opposition and rejection intentions toward m-payments, whereas the image barrier is the most influential for postponement intentions. This study thus makes a useful contribution to theory and practice.
format	article
author	Shalini Talwar Manish Talwar Puneet Kaur Gurmeet Singh Amandeep Dhir
author_facet	Shalini Talwar Manish Talwar Puneet Kaur Gurmeet Singh Amandeep Dhir
author_sort	Shalini Talwar
title	Why have consumers opposed, postponed, and rejected Innovations during a pandemic? A Study of mobile payment Innovations
title_short	Why have consumers opposed, postponed, and rejected Innovations during a pandemic? A Study of mobile payment Innovations
title_full	Why have consumers opposed, postponed, and rejected Innovations during a pandemic? A Study of mobile payment Innovations
title_fullStr	Why have consumers opposed, postponed, and rejected Innovations during a pandemic? A Study of mobile payment Innovations
title_full_unstemmed	Why have consumers opposed, postponed, and rejected Innovations during a pandemic? A Study of mobile payment Innovations
title_sort	why have consumers opposed, postponed, and rejected innovations during a pandemic? a study of mobile payment innovations
publisher	Australasian Association for Information Systems
publishDate	2021
url	https://doaj.org/article/15b1775fc3944d1e9fec102ec98292cd
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Why have consumers opposed, postponed, and rejected Innovations during a pandemic? A Study of mobile payment Innovations

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