The Influence Of Country Image And Destination Image On Intention To Visit South Korea

The purpose of this study is to examine and analyze the influence of country image, destination image and destination familiarity on visit intentions to South Korea with destination familiarity as a moderating variable. The data used in this study is the result of a questionnaire that was distribut...

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Autores principales:	Kartika NURHAYAT, Aldina SHIRATINA
Formato:	article
Lenguaje:	EN
Publicado:	Indonesia Strategic Sustainability 2021
Materias:	Country Image, Destination Image, Destination Familiarity, Visit Intention Science Q Social Sciences H
Acceso en línea:	https://doaj.org/article/15e0ea991aeb4707a8cdc033edb592fd
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spelling	oai:doaj.org-article:15e0ea991aeb4707a8cdc033edb592fd2021-12-05T03:54:35ZThe Influence Of Country Image And Destination Image On Intention To Visit South Korea2720-96442721-0871https://doaj.org/article/15e0ea991aeb4707a8cdc033edb592fd2021-12-01T00:00:00Zhttps://www.journalkeberlanjutan.com/index.php/ijesss/article/view/86https://doaj.org/toc/2720-9644https://doaj.org/toc/2721-0871 The purpose of this study is to examine and analyze the influence of country image, destination image and destination familiarity on visit intentions to South Korea with destination familiarity as a moderating variable. The data used in this study is the result of a questionnaire that was distributed directly in March 2021. Sampling was carried out through a purposive sampling method, where the researcher had set several criteria. There are 150 respondents in this study. This research method uses PLS-SEM with the help of SMART PLS. The results in this study indicate that country image, destination image and destination familiarity has a positive significant influence on intention to visit, as well as the moderating relationship between destination image and country image on intention to visit The managerial implications suggest where innovations need to be improved that are more attractive and take advantage of the great potential of South Korea's image. For further research, researchers are advised to look at the Visit more broadly so that they can better observe and explore the problems that exist in South Korea Kartika NURHAYATAldina SHIRATINAIndonesia Strategic SustainabilityarticleCountry Image, Destination Image, Destination Familiarity, Visit IntentionScienceQSocial SciencesHENInternational Journal of Environmental, Sustainability, and Social Science, Vol 2, Iss 3 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Country Image, Destination Image, Destination Familiarity, Visit Intention Science Q Social Sciences H
spellingShingle	Country Image, Destination Image, Destination Familiarity, Visit Intention Science Q Social Sciences H Kartika NURHAYAT Aldina SHIRATINA The Influence Of Country Image And Destination Image On Intention To Visit South Korea
description	The purpose of this study is to examine and analyze the influence of country image, destination image and destination familiarity on visit intentions to South Korea with destination familiarity as a moderating variable. The data used in this study is the result of a questionnaire that was distributed directly in March 2021. Sampling was carried out through a purposive sampling method, where the researcher had set several criteria. There are 150 respondents in this study. This research method uses PLS-SEM with the help of SMART PLS. The results in this study indicate that country image, destination image and destination familiarity has a positive significant influence on intention to visit, as well as the moderating relationship between destination image and country image on intention to visit The managerial implications suggest where innovations need to be improved that are more attractive and take advantage of the great potential of South Korea's image. For further research, researchers are advised to look at the Visit more broadly so that they can better observe and explore the problems that exist in South Korea
format	article
author	Kartika NURHAYAT Aldina SHIRATINA
author_facet	Kartika NURHAYAT Aldina SHIRATINA
author_sort	Kartika NURHAYAT
title	The Influence Of Country Image And Destination Image On Intention To Visit South Korea
title_short	The Influence Of Country Image And Destination Image On Intention To Visit South Korea
title_full	The Influence Of Country Image And Destination Image On Intention To Visit South Korea
title_fullStr	The Influence Of Country Image And Destination Image On Intention To Visit South Korea
title_full_unstemmed	The Influence Of Country Image And Destination Image On Intention To Visit South Korea
title_sort	influence of country image and destination image on intention to visit south korea
publisher	Indonesia Strategic Sustainability
publishDate	2021
url	https://doaj.org/article/15e0ea991aeb4707a8cdc033edb592fd
work_keys_str_mv	AT kartikanurhayat theinfluenceofcountryimageanddestinationimageonintentiontovisitsouthkorea AT aldinashiratina theinfluenceofcountryimageanddestinationimageonintentiontovisitsouthkorea AT kartikanurhayat influenceofcountryimageanddestinationimageonintentiontovisitsouthkorea AT aldinashiratina influenceofcountryimageanddestinationimageonintentiontovisitsouthkorea
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The Influence Of Country Image And Destination Image On Intention To Visit South Korea

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