The Vlaams Belang: A Mass Party of the 21st Century

Throughout its 40-year history, the Vlaams Belang (VB, Flemish Interest) has established itself as an important player within the Belgian party system, albeit with significant electoral fluctuations. In 2019, it became the second largest party in Flanders. The party developed and maintained a mass-p...

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Autor principal: Judith Sijstermans
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Lenguaje:EN
Publicado: Cogitatio 2021
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Acceso en línea:https://doaj.org/article/15ff53d59d5e45d6a49c269aa53896ba
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spelling oai:doaj.org-article:15ff53d59d5e45d6a49c269aa53896ba2021-11-24T11:48:17ZThe Vlaams Belang: A Mass Party of the 21st Century2183-246310.17645/pag.v9i4.4554https://doaj.org/article/15ff53d59d5e45d6a49c269aa53896ba2021-11-01T00:00:00Zhttps://www.cogitatiopress.com/politicsandgovernance/article/view/4554https://doaj.org/toc/2183-2463Throughout its 40-year history, the Vlaams Belang (VB, Flemish Interest) has established itself as an important player within the Belgian party system, albeit with significant electoral fluctuations. In 2019, it became the second largest party in Flanders. The party developed and maintained a mass-party organisation by investing significantly in local party branches and in a rigid vertically articulated structure. It relies heavily on social media, particularly Facebook, to communicate to supporters beyond the more limited group of party members. Using both modern and traditional tools, VB representatives aim to create communities of supporters bonded to the party, facilitating dissemination of the party’s messages. Despite this investment in a grassroots organisation, the VB’s decision-making remains highly centralised. Social media and local branches allow informal consideration of members’ views, but the party has not created significant mechanisms for internal democracy. While it is often claimed that political parties have moved away from the “mass-party” model, this article demonstrates that the VB still maintains characteristics of the mass party, albeit with a modern twist. New social media tools facilitate attempts to foster communities and disseminate party messages among a wider group of supporters, both formal members and more informal sympathisers.Judith SijstermansCogitatioarticlemass partiesparty membershippolitical communicationpopulismvlaams belangPolitical science (General)JA1-92ENPolitics and Governance, Vol 9, Iss 4, Pp 275-285 (2021)
institution DOAJ
collection DOAJ
language EN
topic mass parties
party membership
political communication
populism
vlaams belang
Political science (General)
JA1-92
spellingShingle mass parties
party membership
political communication
populism
vlaams belang
Political science (General)
JA1-92
Judith Sijstermans
The Vlaams Belang: A Mass Party of the 21st Century
description Throughout its 40-year history, the Vlaams Belang (VB, Flemish Interest) has established itself as an important player within the Belgian party system, albeit with significant electoral fluctuations. In 2019, it became the second largest party in Flanders. The party developed and maintained a mass-party organisation by investing significantly in local party branches and in a rigid vertically articulated structure. It relies heavily on social media, particularly Facebook, to communicate to supporters beyond the more limited group of party members. Using both modern and traditional tools, VB representatives aim to create communities of supporters bonded to the party, facilitating dissemination of the party’s messages. Despite this investment in a grassroots organisation, the VB’s decision-making remains highly centralised. Social media and local branches allow informal consideration of members’ views, but the party has not created significant mechanisms for internal democracy. While it is often claimed that political parties have moved away from the “mass-party” model, this article demonstrates that the VB still maintains characteristics of the mass party, albeit with a modern twist. New social media tools facilitate attempts to foster communities and disseminate party messages among a wider group of supporters, both formal members and more informal sympathisers.
format article
author Judith Sijstermans
author_facet Judith Sijstermans
author_sort Judith Sijstermans
title The Vlaams Belang: A Mass Party of the 21st Century
title_short The Vlaams Belang: A Mass Party of the 21st Century
title_full The Vlaams Belang: A Mass Party of the 21st Century
title_fullStr The Vlaams Belang: A Mass Party of the 21st Century
title_full_unstemmed The Vlaams Belang: A Mass Party of the 21st Century
title_sort vlaams belang: a mass party of the 21st century
publisher Cogitatio
publishDate 2021
url https://doaj.org/article/15ff53d59d5e45d6a49c269aa53896ba
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