Cultural Destination Attributes, Overall Tourist Satisfaction and Tourist Loyalty: First Timers versus Repeaters
This paper analyses the effects of the cultural attributes of tourist destinations on the satisfaction levels of visitors and the impact of this satisfaction rating on visitor loyalty. Additionally, a multiple-group analysis was conducted to compare the responses of first-time visitors and repeat vi...
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Akdeniz University Tourism Faculty
2021
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oai:doaj.org-article:168227a910b0489e91ff81e4664b9f902021-12-01T13:17:06ZCultural Destination Attributes, Overall Tourist Satisfaction and Tourist Loyalty: First Timers versus Repeaters10.30519/ahtr.8945772147-91002148-7316https://doaj.org/article/168227a910b0489e91ff81e4664b9f902021-12-01T00:00:00Zhttps://dergipark.org.tr/tr/pub/ahtr/issue/66016/894577https://doaj.org/toc/2147-9100https://doaj.org/toc/2148-7316This paper analyses the effects of the cultural attributes of tourist destinations on the satisfaction levels of visitors and the impact of this satisfaction rating on visitor loyalty. Additionally, a multiple-group analysis was conducted to compare the responses of first-time visitors and repeat visitors. For this study, a self-administered questionnaire was used to survey 411 international tourists who were visiting Istanbul, Turkey, through convenience sampling. The findings indicated that cultural attractions at the destination impacted the overall satisfaction rating of the visitors, and that this specific satisfaction rating determined the loyalty of the tourist to return to the destination. This relationship between cultural attractions, satisfaction and visitor loyalty was a significant factor for both groups.Ozan ATSIZ Orhan AKOVA Akdeniz University Tourism Faculty articlecultural destination attributestourist satisfactiontourist loyaltyfirst-timersrepeatersHospitality industry. Hotels, clubs, restaurants, etc. Food serviceTX901-946.5Geography (General)G1-922ENAdvances in Hospitality and Tourism Research, Vol 9, Iss 2, Pp 268-291 (2021) |
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cultural destination attributes tourist satisfaction tourist loyalty first-timers repeaters Hospitality industry. Hotels, clubs, restaurants, etc. Food service TX901-946.5 Geography (General) G1-922 |
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cultural destination attributes tourist satisfaction tourist loyalty first-timers repeaters Hospitality industry. Hotels, clubs, restaurants, etc. Food service TX901-946.5 Geography (General) G1-922 Ozan ATSIZ Orhan AKOVA Cultural Destination Attributes, Overall Tourist Satisfaction and Tourist Loyalty: First Timers versus Repeaters |
description |
This paper analyses the effects of the cultural attributes of tourist destinations on the satisfaction levels of visitors and the impact of this satisfaction rating on visitor loyalty. Additionally, a multiple-group analysis was conducted to compare the responses of first-time visitors and repeat visitors. For this study, a self-administered questionnaire was used to survey 411 international tourists who were visiting Istanbul, Turkey, through convenience sampling. The findings indicated that cultural attractions at the destination impacted the overall satisfaction rating of the visitors, and that this specific satisfaction rating determined the loyalty of the tourist to return to the destination. This relationship between cultural attractions, satisfaction and visitor loyalty was a significant factor for both groups. |
format |
article |
author |
Ozan ATSIZ Orhan AKOVA |
author_facet |
Ozan ATSIZ Orhan AKOVA |
author_sort |
Ozan ATSIZ |
title |
Cultural Destination Attributes, Overall Tourist Satisfaction and Tourist Loyalty: First Timers versus Repeaters |
title_short |
Cultural Destination Attributes, Overall Tourist Satisfaction and Tourist Loyalty: First Timers versus Repeaters |
title_full |
Cultural Destination Attributes, Overall Tourist Satisfaction and Tourist Loyalty: First Timers versus Repeaters |
title_fullStr |
Cultural Destination Attributes, Overall Tourist Satisfaction and Tourist Loyalty: First Timers versus Repeaters |
title_full_unstemmed |
Cultural Destination Attributes, Overall Tourist Satisfaction and Tourist Loyalty: First Timers versus Repeaters |
title_sort |
cultural destination attributes, overall tourist satisfaction and tourist loyalty: first timers versus repeaters |
publisher |
Akdeniz University Tourism Faculty |
publishDate |
2021 |
url |
https://doaj.org/article/168227a910b0489e91ff81e4664b9f90 |
work_keys_str_mv |
AT ozanatsiz culturaldestinationattributesoveralltouristsatisfactionandtouristloyaltyfirsttimersversusrepeaters AT orhanakova culturaldestinationattributesoveralltouristsatisfactionandtouristloyaltyfirsttimersversusrepeaters |
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1718405103341273088 |