What you may not see might slow you down anyway: masked images and driving.

Many theories of driver behaviour suggest that unconscious or implicit emotions play a functional role in the shaping and control of behaviour. This has not been experimentally tested however. Therefore, in this study the effects of emotive masked images on driver behaviour were examined. While driv...

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Autores principales:	Ben Lewis-Evans, Dick de Waard, Jacob Jolij, Karel A Brookhuis
Formato:	article
Lenguaje:	EN
Publicado:	Public Library of Science (PLoS) 2012
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/16cecb8d334a47a0b67ee031791e1a54
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id	oai:doaj.org-article:16cecb8d334a47a0b67ee031791e1a54
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spelling	oai:doaj.org-article:16cecb8d334a47a0b67ee031791e1a542021-11-18T07:29:58ZWhat you may not see might slow you down anyway: masked images and driving.1932-620310.1371/journal.pone.0029857https://doaj.org/article/16cecb8d334a47a0b67ee031791e1a542012-01-01T00:00:00Zhttps://www.ncbi.nlm.nih.gov/pmc/articles/pmid/22279549/pdf/?tool=EBIhttps://doaj.org/toc/1932-6203Many theories of driver behaviour suggest that unconscious or implicit emotions play a functional role in the shaping and control of behaviour. This has not been experimentally tested however. Therefore, in this study the effects of emotive masked images on driver behaviour were examined. While driving a simulator, participants were repeatedly exposed to negative or neutral emotionally laden target images that were sandwich masked by emotionally neutral images. These images were encountered across two different trials each of which consisted of 3-4 minutes of driving on a rural road. The results indicate an effect of the negative target images primarily in reducing the extent of familiarisation occurring between the first and second experimental drives. This is evident in a reduced decrease in heart rate and a reduced increase in high band heart rate variability and actual travelling speed from the first to second drives if the negative target image was presented in the second drive. In addition to these findings there was no clear effect of the target image on subjective ratings of effort or feelings of risk. There was however an effect of gender, with the majority of the effects found in the study being limited to the larger female dataset. These findings suggest that unconscious or implicit emotional stimuli may well influence driver behaviour without explicit awareness.Ben Lewis-EvansDick de WaardJacob JolijKarel A BrookhuisPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 7, Iss 1, p e29857 (2012)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Ben Lewis-Evans Dick de Waard Jacob Jolij Karel A Brookhuis What you may not see might slow you down anyway: masked images and driving.
description	Many theories of driver behaviour suggest that unconscious or implicit emotions play a functional role in the shaping and control of behaviour. This has not been experimentally tested however. Therefore, in this study the effects of emotive masked images on driver behaviour were examined. While driving a simulator, participants were repeatedly exposed to negative or neutral emotionally laden target images that were sandwich masked by emotionally neutral images. These images were encountered across two different trials each of which consisted of 3-4 minutes of driving on a rural road. The results indicate an effect of the negative target images primarily in reducing the extent of familiarisation occurring between the first and second experimental drives. This is evident in a reduced decrease in heart rate and a reduced increase in high band heart rate variability and actual travelling speed from the first to second drives if the negative target image was presented in the second drive. In addition to these findings there was no clear effect of the target image on subjective ratings of effort or feelings of risk. There was however an effect of gender, with the majority of the effects found in the study being limited to the larger female dataset. These findings suggest that unconscious or implicit emotional stimuli may well influence driver behaviour without explicit awareness.
format	article
author	Ben Lewis-Evans Dick de Waard Jacob Jolij Karel A Brookhuis
author_facet	Ben Lewis-Evans Dick de Waard Jacob Jolij Karel A Brookhuis
author_sort	Ben Lewis-Evans
title	What you may not see might slow you down anyway: masked images and driving.
title_short	What you may not see might slow you down anyway: masked images and driving.
title_full	What you may not see might slow you down anyway: masked images and driving.
title_fullStr	What you may not see might slow you down anyway: masked images and driving.
title_full_unstemmed	What you may not see might slow you down anyway: masked images and driving.
title_sort	what you may not see might slow you down anyway: masked images and driving.
publisher	Public Library of Science (PLoS)
publishDate	2012
url	https://doaj.org/article/16cecb8d334a47a0b67ee031791e1a54
work_keys_str_mv	AT benlewisevans whatyoumaynotseemightslowyoudownanywaymaskedimagesanddriving AT dickdewaard whatyoumaynotseemightslowyoudownanywaymaskedimagesanddriving AT jacobjolij whatyoumaynotseemightslowyoudownanywaymaskedimagesanddriving AT karelabrookhuis whatyoumaynotseemightslowyoudownanywaymaskedimagesanddriving
_version_	1718423332589666304

What you may not see might slow you down anyway: masked images and driving.

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