Strategic Branding in Russia: Development Barriers
Goal. Given the modern aspects of building a strong brand, the strategic assets of companies are their trademarks, which, with good governance, act as revenue generators. Recently, the problems of implementing an investment project with minimal risks and high efficiency become more acute, as in the...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | EN RU |
| Publicado: |
North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
2018
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/16d8d4fb53824ec6a131bde35f9100f3 |
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