La estrategia CRM, una visión 360º del cliente
CRM strategy (customer relationship management) is a business philosophy, stemming from relationship marketing that joins strategy and technology, with the objective of creating value for both customers and the company. In this paper we conceptualise this strategy, stressing key issues as well as ch...
Guardado en:
Autores principales: | Ma. Rosa Llamas Alonso, Jean-Pierre Lévy-Mangin, Ma. Aranzazu Sulé Alonso |
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Formato: | article |
Lenguaje: | EN |
Publicado: |
Universidad Autonoma del Estado de Mexico
2005
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Materias: | |
Acceso en línea: | https://doaj.org/article/1713557c74e24c2dbe0b5bbf9aca1abf |
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