The perceived value of social media marketing: an empirical study of online word-of-mouth in Saudi Arabian context

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Autor principal:	Ahmed S. Ajina
Formato:	article
Lenguaje:	EN
Publicado:	Entrepreneurship and Sustainability Center 2019
Materias:	Environmental sciences GE1-350 Technological innovations. Automation HD45-45.2
Acceso en línea:	https://doaj.org/article/17299989ac4648779ceb9c79b8f3d362
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

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spelling	oai:doaj.org-article:17299989ac4648779ceb9c79b8f3d3622021-11-13T17:20:28ZThe perceived value of social media marketing: an empirical study of online word-of-mouth in Saudi Arabian context2345-028210.9770/jesi.2019.6.3(32)https://doaj.org/article/17299989ac4648779ceb9c79b8f3d3622019-03-01T00:00:00Zhttps://jssidoi.org/jesi/article/301https://doaj.org/toc/2345-0282Ahmed S. AjinaEntrepreneurship and Sustainability CenterarticleEnvironmental sciencesGE1-350Technological innovations. AutomationHD45-45.2ENEntrepreneurship and Sustainability Issues, Vol 6, Iss 3, Pp 1512-1527 (2019)
institution	DOAJ
collection	DOAJ
language	EN
topic	Environmental sciences GE1-350 Technological innovations. Automation HD45-45.2
spellingShingle	Environmental sciences GE1-350 Technological innovations. Automation HD45-45.2 Ahmed S. Ajina The perceived value of social media marketing: an empirical study of online word-of-mouth in Saudi Arabian context
format	article
author	Ahmed S. Ajina
author_facet	Ahmed S. Ajina
author_sort	Ahmed S. Ajina
title	The perceived value of social media marketing: an empirical study of online word-of-mouth in Saudi Arabian context
title_short	The perceived value of social media marketing: an empirical study of online word-of-mouth in Saudi Arabian context
title_full	The perceived value of social media marketing: an empirical study of online word-of-mouth in Saudi Arabian context
title_fullStr	The perceived value of social media marketing: an empirical study of online word-of-mouth in Saudi Arabian context
title_full_unstemmed	The perceived value of social media marketing: an empirical study of online word-of-mouth in Saudi Arabian context
title_sort	perceived value of social media marketing: an empirical study of online word-of-mouth in saudi arabian context
publisher	Entrepreneurship and Sustainability Center
publishDate	2019
url	https://doaj.org/article/17299989ac4648779ceb9c79b8f3d362
work_keys_str_mv	AT ahmedsajina theperceivedvalueofsocialmediamarketinganempiricalstudyofonlinewordofmouthinsaudiarabiancontext AT ahmedsajina perceivedvalueofsocialmediamarketinganempiricalstudyofonlinewordofmouthinsaudiarabiancontext
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The perceived value of social media marketing: an empirical study of online word-of-mouth in Saudi Arabian context

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