Color Scheme Compensatory Evaluation Method Based on Eye Movement Tracking Technology

In the process of product color scheme evaluation, subjective evaluation is liable to mislead evaluation and decision-making. To conduct a more objective quantitative evaluation for color schemes, a compensatory evaluation method for color scheme based on eye movement tracking technology is proposed...

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Autores principales:	Yong Wang, Fanghao Song, Yan Liu, Yaying Li, Zihan Zhang
Formato:	article
Lenguaje:	EN
Publicado:	IEEE 2020
Materias:	Eye movement tracking technology entropy weighting method compensatory evaluation color matching evaluation method Electrical engineering. Electronics. Nuclear engineering TK1-9971
Acceso en línea:	https://doaj.org/article/176e0300153f44468c6fb89629295827
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spelling	oai:doaj.org-article:176e0300153f44468c6fb896292958272021-11-19T00:05:35ZColor Scheme Compensatory Evaluation Method Based on Eye Movement Tracking Technology2169-353610.1109/ACCESS.2020.3040495https://doaj.org/article/176e0300153f44468c6fb896292958272020-01-01T00:00:00Zhttps://ieeexplore.ieee.org/document/9269981/https://doaj.org/toc/2169-3536In the process of product color scheme evaluation, subjective evaluation is liable to mislead evaluation and decision-making. To conduct a more objective quantitative evaluation for color schemes, a compensatory evaluation method for color scheme based on eye movement tracking technology is proposed in this paper. In this method, four types of eye movement experimental data–fixation time, number of fixation points, number of fixation times, and first fixation time–are collected in the area of interest (AOI) from the experimental sample by eye movement tracking technology. SPSS software is employed to test the reliability of the experimental data, and the value assignment method is used to perform compensation processing on the experimental data, so that the final evaluation result can be obtained with the assignment calculation. Taking the evaluation of the disguise color scheme of a camouflage uniform as an example, the operation process of the method is demonstrated, and the effectiveness of the method is verified with the questionnaire. The results show that the color scheme compensatory evaluation method based on eye movement tracking technology can achieve an effective evaluation of color schemes. This method realizes the quantification of and data compensation for color scheme evaluation, making the evaluation results more scientific and accurate and providing a reference basis for color scheme designers in evaluation and decision-making.Yong WangFanghao SongYan LiuYaying LiZihan ZhangIEEEarticleEye movement tracking technologyentropy weighting methodcompensatory evaluationcolor matching evaluation methodElectrical engineering. Electronics. Nuclear engineeringTK1-9971ENIEEE Access, Vol 8, Pp 214240-214253 (2020)
institution	DOAJ
collection	DOAJ
language	EN
topic	Eye movement tracking technology entropy weighting method compensatory evaluation color matching evaluation method Electrical engineering. Electronics. Nuclear engineering TK1-9971
spellingShingle	Eye movement tracking technology entropy weighting method compensatory evaluation color matching evaluation method Electrical engineering. Electronics. Nuclear engineering TK1-9971 Yong Wang Fanghao Song Yan Liu Yaying Li Zihan Zhang Color Scheme Compensatory Evaluation Method Based on Eye Movement Tracking Technology
description	In the process of product color scheme evaluation, subjective evaluation is liable to mislead evaluation and decision-making. To conduct a more objective quantitative evaluation for color schemes, a compensatory evaluation method for color scheme based on eye movement tracking technology is proposed in this paper. In this method, four types of eye movement experimental data–fixation time, number of fixation points, number of fixation times, and first fixation time–are collected in the area of interest (AOI) from the experimental sample by eye movement tracking technology. SPSS software is employed to test the reliability of the experimental data, and the value assignment method is used to perform compensation processing on the experimental data, so that the final evaluation result can be obtained with the assignment calculation. Taking the evaluation of the disguise color scheme of a camouflage uniform as an example, the operation process of the method is demonstrated, and the effectiveness of the method is verified with the questionnaire. The results show that the color scheme compensatory evaluation method based on eye movement tracking technology can achieve an effective evaluation of color schemes. This method realizes the quantification of and data compensation for color scheme evaluation, making the evaluation results more scientific and accurate and providing a reference basis for color scheme designers in evaluation and decision-making.
format	article
author	Yong Wang Fanghao Song Yan Liu Yaying Li Zihan Zhang
author_facet	Yong Wang Fanghao Song Yan Liu Yaying Li Zihan Zhang
author_sort	Yong Wang
title	Color Scheme Compensatory Evaluation Method Based on Eye Movement Tracking Technology
title_short	Color Scheme Compensatory Evaluation Method Based on Eye Movement Tracking Technology
title_full	Color Scheme Compensatory Evaluation Method Based on Eye Movement Tracking Technology
title_fullStr	Color Scheme Compensatory Evaluation Method Based on Eye Movement Tracking Technology
title_full_unstemmed	Color Scheme Compensatory Evaluation Method Based on Eye Movement Tracking Technology
title_sort	color scheme compensatory evaluation method based on eye movement tracking technology
publisher	IEEE
publishDate	2020
url	https://doaj.org/article/176e0300153f44468c6fb89629295827
work_keys_str_mv	AT yongwang colorschemecompensatoryevaluationmethodbasedoneyemovementtrackingtechnology AT fanghaosong colorschemecompensatoryevaluationmethodbasedoneyemovementtrackingtechnology AT yanliu colorschemecompensatoryevaluationmethodbasedoneyemovementtrackingtechnology AT yayingli colorschemecompensatoryevaluationmethodbasedoneyemovementtrackingtechnology AT zihanzhang colorschemecompensatoryevaluationmethodbasedoneyemovementtrackingtechnology
_version_	1718420652505956352

Color Scheme Compensatory Evaluation Method Based on Eye Movement Tracking Technology

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