Audit Service Quality Perceived by Customers: Formative Modelling Measurement Approach

The imperative to measure perceived service quality by a formative model in which it represents higher-order formative construct, consisting of reflective first-order constructs ((sub)dimensions), is defined in leading marketing literature in previous years. That approach is of special importance si...

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Autores principales: Kristina Peštović, Nikola Milicevic, Nenad Djokic, Ines Djokic
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Lenguaje:EN
Publicado: MDPI AG 2021
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Acceso en línea:https://doaj.org/article/1790c1a1300441cabe377b11e8e7c6aa
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spelling oai:doaj.org-article:1790c1a1300441cabe377b11e8e7c6aa2021-11-11T19:27:05ZAudit Service Quality Perceived by Customers: Formative Modelling Measurement Approach10.3390/su1321117242071-1050https://doaj.org/article/1790c1a1300441cabe377b11e8e7c6aa2021-10-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/21/11724https://doaj.org/toc/2071-1050The imperative to measure perceived service quality by a formative model in which it represents higher-order formative construct, consisting of reflective first-order constructs ((sub)dimensions), is defined in leading marketing literature in previous years. That approach is of special importance since model misspecifications were often occurring in perceived service quality measurement researches, which may lead to totally wrong conclusions. Furthermore, when it comes to the perceived audit service quality, according to the knowledge of the authors, this is the first implementation of the described approach. Besides the analysis of perceived quality dimensions (all of them originate from intensively used SERVQUAL instrument and are adopted to audit service quality: tangibles, reliability, responsiveness, assurance and empathy), the model included relations between quality and client’s satisfaction and loyalty. The results were obtained by processing 123 responses from Serbian companies. All dimensions of perceived quality influenced it positively and significantly (the strongest influence is related to assurance, followed by responsiveness; smaller coefficient with relatively similar value describes the influence of reliability; followed by empathy; the weakest is the impact of tangibles). Furthermore, research results pointed to the existence of positive relations between audit quality, satisfaction and loyalty. Hereby, satisfaction partially mediates the relationship between quality and loyalty.Kristina PeštovićNikola MilicevicNenad DjokicInes DjokicMDPI AGarticleaudit qualityhigher-order modelreflective-formative modelsatisfactionloyaltyEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 11724, p 11724 (2021)
institution DOAJ
collection DOAJ
language EN
topic audit quality
higher-order model
reflective-formative model
satisfaction
loyalty
Environmental effects of industries and plants
TD194-195
Renewable energy sources
TJ807-830
Environmental sciences
GE1-350
spellingShingle audit quality
higher-order model
reflective-formative model
satisfaction
loyalty
Environmental effects of industries and plants
TD194-195
Renewable energy sources
TJ807-830
Environmental sciences
GE1-350
Kristina Peštović
Nikola Milicevic
Nenad Djokic
Ines Djokic
Audit Service Quality Perceived by Customers: Formative Modelling Measurement Approach
description The imperative to measure perceived service quality by a formative model in which it represents higher-order formative construct, consisting of reflective first-order constructs ((sub)dimensions), is defined in leading marketing literature in previous years. That approach is of special importance since model misspecifications were often occurring in perceived service quality measurement researches, which may lead to totally wrong conclusions. Furthermore, when it comes to the perceived audit service quality, according to the knowledge of the authors, this is the first implementation of the described approach. Besides the analysis of perceived quality dimensions (all of them originate from intensively used SERVQUAL instrument and are adopted to audit service quality: tangibles, reliability, responsiveness, assurance and empathy), the model included relations between quality and client’s satisfaction and loyalty. The results were obtained by processing 123 responses from Serbian companies. All dimensions of perceived quality influenced it positively and significantly (the strongest influence is related to assurance, followed by responsiveness; smaller coefficient with relatively similar value describes the influence of reliability; followed by empathy; the weakest is the impact of tangibles). Furthermore, research results pointed to the existence of positive relations between audit quality, satisfaction and loyalty. Hereby, satisfaction partially mediates the relationship between quality and loyalty.
format article
author Kristina Peštović
Nikola Milicevic
Nenad Djokic
Ines Djokic
author_facet Kristina Peštović
Nikola Milicevic
Nenad Djokic
Ines Djokic
author_sort Kristina Peštović
title Audit Service Quality Perceived by Customers: Formative Modelling Measurement Approach
title_short Audit Service Quality Perceived by Customers: Formative Modelling Measurement Approach
title_full Audit Service Quality Perceived by Customers: Formative Modelling Measurement Approach
title_fullStr Audit Service Quality Perceived by Customers: Formative Modelling Measurement Approach
title_full_unstemmed Audit Service Quality Perceived by Customers: Formative Modelling Measurement Approach
title_sort audit service quality perceived by customers: formative modelling measurement approach
publisher MDPI AG
publishDate 2021
url https://doaj.org/article/1790c1a1300441cabe377b11e8e7c6aa
work_keys_str_mv AT kristinapestovic auditservicequalityperceivedbycustomersformativemodellingmeasurementapproach
AT nikolamilicevic auditservicequalityperceivedbycustomersformativemodellingmeasurementapproach
AT nenaddjokic auditservicequalityperceivedbycustomersformativemodellingmeasurementapproach
AT inesdjokic auditservicequalityperceivedbycustomersformativemodellingmeasurementapproach
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