THE ARCHETYPE AND POLITICAL BRANDING: CULTURAL BACKGROUND IN PERSUASION

The political brand became a crucial concept in the science of political communication and the fi eld of political PR.That is why there is a direct link between the national archetypes and the political brand. A simple defi nition of the political brand states that it is represented by the totality...

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Autor principal:	Aurelia PERU-BALAN
Formato:	article
Lenguaje:	EN RO RU
Publicado:	Academy of Sciences of Moldova 2014
Materias:	the political brand political pr mass-media snegur ceausescu basescu Arts in general NX1-820 Science Q
Acceso en línea:	https://doaj.org/article/17acac6f2f634c81a9a2ad5828463fc0
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spelling	oai:doaj.org-article:17acac6f2f634c81a9a2ad5828463fc02021-11-03T17:53:21ZTHE ARCHETYPE AND POLITICAL BRANDING: CULTURAL BACKGROUND IN PERSUASION1857-0461https://doaj.org/article/17acac6f2f634c81a9a2ad5828463fc02014-06-01T00:00:00Zhttp://www.akademos.asm.md/files/Arhetipul%20si%20brandingul%20politic_premise%20culturale%20in%20persuasiune.pdfhttps://doaj.org/toc/1857-0461The political brand became a crucial concept in the science of political communication and the fi eld of political PR.That is why there is a direct link between the national archetypes and the political brand. A simple defi nition of the political brand states that it is represented by the totality of signs and personality features which mass-media refers to in the political audience towards a person constantly engaged in political activities. In fact, the political image brand is a simple synthesis, an image composed of two-three major features which have the role to position a political personality in the mind of voters once for all. The most common political brands are the heads of states. The present study analyzes the way Mircea Snegur, the president of the Republic of Moldova, became the parent of the nation, how the communist Voronin acquired the image of the rescuer during his offi ce and euro-communist – at the end of his offi ce by promoting an anti-Romanian rhetoric. In Romania, Ceausescu considered himself a national shepherd, Constantinescu – the president of procrastination and Basescu – the playful president.Aurelia PERU-BALANAcademy of Sciences of Moldovaarticlethe political brandpolitical prmass-mediasnegurceausescubasescuArts in generalNX1-820ScienceQENRORUAkademos: Revista de Ştiinţă, Inovare, Cultură şi Artă, Vol Nr. 2, Iss 33, Pp 94-101 (2014)
institution	DOAJ
collection	DOAJ
language	EN RO RU
topic	the political brand political pr mass-media snegur ceausescu basescu Arts in general NX1-820 Science Q
spellingShingle	the political brand political pr mass-media snegur ceausescu basescu Arts in general NX1-820 Science Q Aurelia PERU-BALAN THE ARCHETYPE AND POLITICAL BRANDING: CULTURAL BACKGROUND IN PERSUASION
description	The political brand became a crucial concept in the science of political communication and the fi eld of political PR.That is why there is a direct link between the national archetypes and the political brand. A simple defi nition of the political brand states that it is represented by the totality of signs and personality features which mass-media refers to in the political audience towards a person constantly engaged in political activities. In fact, the political image brand is a simple synthesis, an image composed of two-three major features which have the role to position a political personality in the mind of voters once for all. The most common political brands are the heads of states. The present study analyzes the way Mircea Snegur, the president of the Republic of Moldova, became the parent of the nation, how the communist Voronin acquired the image of the rescuer during his offi ce and euro-communist – at the end of his offi ce by promoting an anti-Romanian rhetoric. In Romania, Ceausescu considered himself a national shepherd, Constantinescu – the president of procrastination and Basescu – the playful president.
format	article
author	Aurelia PERU-BALAN
author_facet	Aurelia PERU-BALAN
author_sort	Aurelia PERU-BALAN
title	THE ARCHETYPE AND POLITICAL BRANDING: CULTURAL BACKGROUND IN PERSUASION
title_short	THE ARCHETYPE AND POLITICAL BRANDING: CULTURAL BACKGROUND IN PERSUASION
title_full	THE ARCHETYPE AND POLITICAL BRANDING: CULTURAL BACKGROUND IN PERSUASION
title_fullStr	THE ARCHETYPE AND POLITICAL BRANDING: CULTURAL BACKGROUND IN PERSUASION
title_full_unstemmed	THE ARCHETYPE AND POLITICAL BRANDING: CULTURAL BACKGROUND IN PERSUASION
title_sort	archetype and political branding: cultural background in persuasion
publisher	Academy of Sciences of Moldova
publishDate	2014
url	https://doaj.org/article/17acac6f2f634c81a9a2ad5828463fc0
work_keys_str_mv	AT aureliaperubalan thearchetypeandpoliticalbrandingculturalbackgroundinpersuasion AT aureliaperubalan archetypeandpoliticalbrandingculturalbackgroundinpersuasion
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THE ARCHETYPE AND POLITICAL BRANDING: CULTURAL BACKGROUND IN PERSUASION

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