THE ARCHETYPE AND POLITICAL BRANDING: CULTURAL BACKGROUND IN PERSUASION
The political brand became a crucial concept in the science of political communication and the fi eld of political PR.That is why there is a direct link between the national archetypes and the political brand. A simple defi nition of the political brand states that it is represented by the totality...
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| Format: | article |
| Language: | EN RO RU |
| Published: |
Academy of Sciences of Moldova
2014
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| Online Access: | https://doaj.org/article/17acac6f2f634c81a9a2ad5828463fc0 |
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