THE MARKETING APPROACH TO MANAGING THE QUALITY OF COMPANY'S PRODUCTS BASED ON INDUSTRIAL AND MANUFACTURING ENGINEERING IN THE CONDITIONS OF TRANSNATIONAL CAPITAL TRANSFORMATION

The purpose of this paper is to develop the marketing approach to managing the quality of a company's products based on industrial and manufacturing engineering in the conditions of transnational capital transformation, which takes into account the specifics of developed and developing countrie...

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Autores principales:	Anastasiya A. Sozinova, Elena A. Lysova
Formato:	article
Lenguaje:	EN
Publicado:	Center for Quality, Faculty of Engineering, University of Kragujevac, Serbia 2021
Materias:	quality marketing quality management transformation of transnational capital digitalization industrial and manufacturing engineering Management. Industrial management HD28-70
Acceso en línea:	https://doi.org/10.24874/IJQR15.04-05 https://doaj.org/article/18bd0658525042a59cbee97bb45f3ab9
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spelling	oai:doaj.org-article:18bd0658525042a59cbee97bb45f3ab92021-11-20T15:22:26ZTHE MARKETING APPROACH TO MANAGING THE QUALITY OF COMPANY'S PRODUCTS BASED ON INDUSTRIAL AND MANUFACTURING ENGINEERING IN THE CONDITIONS OF TRANSNATIONAL CAPITAL TRANSFORMATIONhttps://doi.org/10.24874/IJQR15.04-051800-64501800-7473https://doaj.org/article/18bd0658525042a59cbee97bb45f3ab92021-12-01T00:00:00Zhttp://ijqr.net/journal/v15-n4/5.pdfhttps://doaj.org/toc/1800-6450https://doaj.org/toc/1800-7473The purpose of this paper is to develop the marketing approach to managing the quality of a company's products based on industrial and manufacturing engineering in the conditions of transnational capital transformation, which takes into account the specifics of developed and developing countries. Originality and novelty of this research consist in its studying the new approach to management of a company's products' quality based on industrial and manufacturing engineering and the process of its formation in the conditions of transnational capital transformation at the theoretical level of economics and determining the perspectives and offering the recommendations for stimulation of the successful transition and practical application of the new approach with the help of marketing. The developed marketing approach to management of a company's products' quality based on industrial and manufacturing engineering will allow developing and transition economies to successfully adapt to the conditions of transnational capital transformation and to obtain advantages from these conditions due to attraction of foreign direct investment, the fullest (by means of quality) satisfaction of domestic demand, acceleration of innovative development of entrepreneurship and transnational corporations, and obtaining of sustainable strategic competitive advantages by means of digitalization based on industrial and manufacturing engineering.Anastasiya A. SozinovaElena A. LysovaCenter for Quality, Faculty of Engineering, University of Kragujevac, Serbiaarticlequalitymarketingquality managementtransformation of transnational capitaldigitalizationindustrial and manufacturing engineeringManagement. Industrial managementHD28-70ENInternational Journal for Quality Research, Vol 15, Iss 4, Pp 1089-1106 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	quality marketing quality management transformation of transnational capital digitalization industrial and manufacturing engineering Management. Industrial management HD28-70
spellingShingle	quality marketing quality management transformation of transnational capital digitalization industrial and manufacturing engineering Management. Industrial management HD28-70 Anastasiya A. Sozinova Elena A. Lysova THE MARKETING APPROACH TO MANAGING THE QUALITY OF COMPANY'S PRODUCTS BASED ON INDUSTRIAL AND MANUFACTURING ENGINEERING IN THE CONDITIONS OF TRANSNATIONAL CAPITAL TRANSFORMATION
description	The purpose of this paper is to develop the marketing approach to managing the quality of a company's products based on industrial and manufacturing engineering in the conditions of transnational capital transformation, which takes into account the specifics of developed and developing countries. Originality and novelty of this research consist in its studying the new approach to management of a company's products' quality based on industrial and manufacturing engineering and the process of its formation in the conditions of transnational capital transformation at the theoretical level of economics and determining the perspectives and offering the recommendations for stimulation of the successful transition and practical application of the new approach with the help of marketing. The developed marketing approach to management of a company's products' quality based on industrial and manufacturing engineering will allow developing and transition economies to successfully adapt to the conditions of transnational capital transformation and to obtain advantages from these conditions due to attraction of foreign direct investment, the fullest (by means of quality) satisfaction of domestic demand, acceleration of innovative development of entrepreneurship and transnational corporations, and obtaining of sustainable strategic competitive advantages by means of digitalization based on industrial and manufacturing engineering.
format	article
author	Anastasiya A. Sozinova Elena A. Lysova
author_facet	Anastasiya A. Sozinova Elena A. Lysova
author_sort	Anastasiya A. Sozinova
title	THE MARKETING APPROACH TO MANAGING THE QUALITY OF COMPANY'S PRODUCTS BASED ON INDUSTRIAL AND MANUFACTURING ENGINEERING IN THE CONDITIONS OF TRANSNATIONAL CAPITAL TRANSFORMATION
title_short	THE MARKETING APPROACH TO MANAGING THE QUALITY OF COMPANY'S PRODUCTS BASED ON INDUSTRIAL AND MANUFACTURING ENGINEERING IN THE CONDITIONS OF TRANSNATIONAL CAPITAL TRANSFORMATION
title_full	THE MARKETING APPROACH TO MANAGING THE QUALITY OF COMPANY'S PRODUCTS BASED ON INDUSTRIAL AND MANUFACTURING ENGINEERING IN THE CONDITIONS OF TRANSNATIONAL CAPITAL TRANSFORMATION
title_fullStr	THE MARKETING APPROACH TO MANAGING THE QUALITY OF COMPANY'S PRODUCTS BASED ON INDUSTRIAL AND MANUFACTURING ENGINEERING IN THE CONDITIONS OF TRANSNATIONAL CAPITAL TRANSFORMATION
title_full_unstemmed	THE MARKETING APPROACH TO MANAGING THE QUALITY OF COMPANY'S PRODUCTS BASED ON INDUSTRIAL AND MANUFACTURING ENGINEERING IN THE CONDITIONS OF TRANSNATIONAL CAPITAL TRANSFORMATION
title_sort	marketing approach to managing the quality of company's products based on industrial and manufacturing engineering in the conditions of transnational capital transformation
publisher	Center for Quality, Faculty of Engineering, University of Kragujevac, Serbia
publishDate	2021
url	https://doi.org/10.24874/IJQR15.04-05 https://doaj.org/article/18bd0658525042a59cbee97bb45f3ab9
work_keys_str_mv	AT anastasiyaasozinova themarketingapproachtomanagingthequalityofcompanysproductsbasedonindustrialandmanufacturingengineeringintheconditionsoftransnationalcapitaltransformation AT elenaalysova themarketingapproachtomanagingthequalityofcompanysproductsbasedonindustrialandmanufacturingengineeringintheconditionsoftransnationalcapitaltransformation AT anastasiyaasozinova marketingapproachtomanagingthequalityofcompanysproductsbasedonindustrialandmanufacturingengineeringintheconditionsoftransnationalcapitaltransformation AT elenaalysova marketingapproachtomanagingthequalityofcompanysproductsbasedonindustrialandmanufacturingengineeringintheconditionsoftransnationalcapitaltransformation
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THE MARKETING APPROACH TO MANAGING THE QUALITY OF COMPANY'S PRODUCTS BASED ON INDUSTRIAL AND MANUFACTURING ENGINEERING IN THE CONDITIONS OF TRANSNATIONAL CAPITAL TRANSFORMATION

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