Realizing Strategic Approach in E-mail Marketing
E-mail marketing in line with context advertising, SMM, SEO-promotion and SERM are tools of digital communication. They provide shaping of stable long-term and regular communication (adjustment, support and retain) with potential and real customers (subscribers) of business, which explains topicalit...
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| Main Author: | |
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| Format: | article |
| Language: | RU |
| Published: |
Plekhanov Russian University of Economics
2021
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| Subjects: | |
| Online Access: | https://doaj.org/article/18f496835a814d8fa27d52ed03fd637d |
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