Realizing Strategic Approach in E-mail Marketing

E-mail marketing in line with context advertising, SMM, SEO-promotion and SERM are tools of digital communication. They provide shaping of stable long-term and regular communication (adjustment, support and retain) with potential and real customers (subscribers) of business, which explains topicalit...

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Autor principal: A. S. Melekhova
Formato: article
Lenguaje:RU
Publicado: Plekhanov Russian University of Economics 2021
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Acceso en línea:https://doaj.org/article/18f496835a814d8fa27d52ed03fd637d
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