Is e-marketing a source of sustainable business performance? Predicting the role of top management support with various interaction factors

The evolution of the sustainable business performance in relation to the technology integration reveals a significant revolution but regrettably is given little global attention, thus compelling the firms to reexamine the approach for their business growth. Considerably, e-marketing has been recogni...

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Autores principales:	Adnan Ahmed Sheikh, Naeem Ahmad Rana, Aneeq Inam, Arfan Shahzad, Hayat Muhammad Awan
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2018
Materias:	e-marketing sustainability business performance top management support technological opportunism Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/192ffbbc48c0487589dcdafab4713640
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spelling	oai:doaj.org-article:192ffbbc48c0487589dcdafab47136402021-12-02T10:44:30ZIs e-marketing a source of sustainable business performance? Predicting the role of top management support with various interaction factors2331-197510.1080/23311975.2018.1516487https://doaj.org/article/192ffbbc48c0487589dcdafab47136402018-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2018.1516487https://doaj.org/toc/2331-1975The evolution of the sustainable business performance in relation to the technology integration reveals a significant revolution but regrettably is given little global attention, thus compelling the firms to reexamine the approach for their business growth. Considerably, e-marketing has been recognized as an emerging practice and plays a vital strategic tool to bring sellers and buyers on a digital platform. Besides, this study analyzes the moderating effects of trading partners (TPs) and competitive pressure (CP) in the relationship between top management support (TMS) and use of e-marketing (UEM). Moreover, the interactive role of government support (GS) and technological opportunism (TOP) was also analyzed between the UEM and sustainable firm performance (SFP). The study also discussed the mediating role of e-marketing usage between TMS and SFP. The data (n = 293) were collected from the marketing managers employed in the textile firms of Pakistan. Additionally, the findings revealed that TMS had a significant direct relationship with the UEM and the SFP. Moreover, UEM mediated the relationship between TMS and SFP. Finally, TP’s pressure moderated the relationship between TMS and UEM, and TOP moderate the relationship between UEM and SFP, whereas CP and GS were unable to moderate the relationship particularly in current study context. However, this study has contributed empirically to several recognized relationships among the variables and extends the existing knowledge of literature. The study has contributed empirically to several recognized relationships among the variables and extends the existing knowledge of literature by leaving certain aspects of research for future studies.Adnan Ahmed SheikhNaeem Ahmad RanaAneeq InamArfan ShahzadHayat Muhammad AwanTaylor & Francis Grouparticlee-marketingsustainabilitybusiness performancetop management supporttechnological opportunismBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 5, Iss 1 (2018)
institution	DOAJ
collection	DOAJ
language	EN
topic	e-marketing sustainability business performance top management support technological opportunism Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	e-marketing sustainability business performance top management support technological opportunism Business HF5001-6182 Management. Industrial management HD28-70 Adnan Ahmed Sheikh Naeem Ahmad Rana Aneeq Inam Arfan Shahzad Hayat Muhammad Awan Is e-marketing a source of sustainable business performance? Predicting the role of top management support with various interaction factors
description	The evolution of the sustainable business performance in relation to the technology integration reveals a significant revolution but regrettably is given little global attention, thus compelling the firms to reexamine the approach for their business growth. Considerably, e-marketing has been recognized as an emerging practice and plays a vital strategic tool to bring sellers and buyers on a digital platform. Besides, this study analyzes the moderating effects of trading partners (TPs) and competitive pressure (CP) in the relationship between top management support (TMS) and use of e-marketing (UEM). Moreover, the interactive role of government support (GS) and technological opportunism (TOP) was also analyzed between the UEM and sustainable firm performance (SFP). The study also discussed the mediating role of e-marketing usage between TMS and SFP. The data (n = 293) were collected from the marketing managers employed in the textile firms of Pakistan. Additionally, the findings revealed that TMS had a significant direct relationship with the UEM and the SFP. Moreover, UEM mediated the relationship between TMS and SFP. Finally, TP’s pressure moderated the relationship between TMS and UEM, and TOP moderate the relationship between UEM and SFP, whereas CP and GS were unable to moderate the relationship particularly in current study context. However, this study has contributed empirically to several recognized relationships among the variables and extends the existing knowledge of literature. The study has contributed empirically to several recognized relationships among the variables and extends the existing knowledge of literature by leaving certain aspects of research for future studies.
format	article
author	Adnan Ahmed Sheikh Naeem Ahmad Rana Aneeq Inam Arfan Shahzad Hayat Muhammad Awan
author_facet	Adnan Ahmed Sheikh Naeem Ahmad Rana Aneeq Inam Arfan Shahzad Hayat Muhammad Awan
author_sort	Adnan Ahmed Sheikh
title	Is e-marketing a source of sustainable business performance? Predicting the role of top management support with various interaction factors
title_short	Is e-marketing a source of sustainable business performance? Predicting the role of top management support with various interaction factors
title_full	Is e-marketing a source of sustainable business performance? Predicting the role of top management support with various interaction factors
title_fullStr	Is e-marketing a source of sustainable business performance? Predicting the role of top management support with various interaction factors
title_full_unstemmed	Is e-marketing a source of sustainable business performance? Predicting the role of top management support with various interaction factors
title_sort	is e-marketing a source of sustainable business performance? predicting the role of top management support with various interaction factors
publisher	Taylor & Francis Group
publishDate	2018
url	https://doaj.org/article/192ffbbc48c0487589dcdafab4713640
work_keys_str_mv	AT adnanahmedsheikh isemarketingasourceofsustainablebusinessperformancepredictingtheroleoftopmanagementsupportwithvariousinteractionfactors AT naeemahmadrana isemarketingasourceofsustainablebusinessperformancepredictingtheroleoftopmanagementsupportwithvariousinteractionfactors AT aneeqinam isemarketingasourceofsustainablebusinessperformancepredictingtheroleoftopmanagementsupportwithvariousinteractionfactors AT arfanshahzad isemarketingasourceofsustainablebusinessperformancepredictingtheroleoftopmanagementsupportwithvariousinteractionfactors AT hayatmuhammadawan isemarketingasourceofsustainablebusinessperformancepredictingtheroleoftopmanagementsupportwithvariousinteractionfactors
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Is e-marketing a source of sustainable business performance? Predicting the role of top management support with various interaction factors

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