Digital Transformation Strategy as a Tool for Implementing the Business Strategy of a Company in the Oil and Gas Sector of Modern Russia
The article provides a classification of the factors of increased risk of functioning of the up-stream business segment of the oil and gas industry (natural, predictive, behavioral). The results of the analysis of the implementation of innovative development programs by the leading Russian oil and ga...
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| Formato: | article |
| Lenguaje: | EN RU |
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North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
2021
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| Acceso en línea: | https://doaj.org/article/193df716e5a14ef0b5fd763342b1ee64 |
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| Sumario: | The article provides a classification of the factors of increased risk of functioning of the up-stream business segment of the oil and gas industry (natural, predictive, behavioral). The results of the analysis of the implementation of innovative development programs by the leading Russian oil and gas companies in the upstream business segment are presented and the programs of their digital transformation are analyzed. The experience of developing a strategy for the digital transformation of a Russian vertically integrated oil company (using the example of Gazprom Neft) is considered. Key problems of digitalization of the industry are formulated and promising directions for their solution are proposed. |
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