An exploratory study of social media users’ engagement with COVID-19 vaccine-related content [version 3; peer review: 2 approved]

Background: Facebook, as the world’s most popular social media platform, has been playing various important roles throughout the COVID-19 pandemic, allowing users to produce and share health-related information that both eases and complicates public health communication. However, the characteristics...

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Autor principal:	Md. Sayeed Al-Zaman
Formato:	article
Lenguaje:	EN
Publicado:	F1000 Research Ltd 2021
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/1976101717a64a4b83bcc8316be47942
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spelling	oai:doaj.org-article:1976101717a64a4b83bcc8316be479422021-11-15T15:26:10ZAn exploratory study of social media users’ engagement with COVID-19 vaccine-related content [version 3; peer review: 2 approved]2046-140210.12688/f1000research.51210.3https://doaj.org/article/1976101717a64a4b83bcc8316be479422021-06-01T00:00:00Zhttps://f1000research.com/articles/10-236/v3https://doaj.org/toc/2046-1402Background: Facebook, as the world’s most popular social media platform, has been playing various important roles throughout the COVID-19 pandemic, allowing users to produce and share health-related information that both eases and complicates public health communication. However, the characteristics of vaccine-related Facebook content and users’ reaction to the vaccine issue has been an unexplored area to date. Methods: To fill the previous knowledge-gap, this exploratory study wants to understand the communication climate of Facebook on the COVID-19 vaccine issue, including the nature of dominant content and users’ engagement patterns with them. Therefore, the study analyzes the 10,000 most popular Facebook posts with the highest interactions on the vaccine issue. Results: The results show that Facebook users prioritize more vaccine-related news links (71.22%) over other content. The declining interactions on the issue suggests that interaction growth mainly depends on positive news on the vaccine. Finally, users’ reaction to the vaccine issue is dominantly positive, though they may show a highly negative attitude toward vaccine misinformation. Conclusions: A few limitations and strengths of this study are discussed along with values and implications. This study for the first time analyzes Bangla language-based Facebook content related to the COVID-19 vaccine issue, which is largely overlooked in global academic research.Md. Sayeed Al-ZamanF1000 Research LtdarticleMedicineRScienceQENF1000Research, Vol 10 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Md. Sayeed Al-Zaman An exploratory study of social media users’ engagement with COVID-19 vaccine-related content [version 3; peer review: 2 approved]
description	Background: Facebook, as the world’s most popular social media platform, has been playing various important roles throughout the COVID-19 pandemic, allowing users to produce and share health-related information that both eases and complicates public health communication. However, the characteristics of vaccine-related Facebook content and users’ reaction to the vaccine issue has been an unexplored area to date. Methods: To fill the previous knowledge-gap, this exploratory study wants to understand the communication climate of Facebook on the COVID-19 vaccine issue, including the nature of dominant content and users’ engagement patterns with them. Therefore, the study analyzes the 10,000 most popular Facebook posts with the highest interactions on the vaccine issue. Results: The results show that Facebook users prioritize more vaccine-related news links (71.22%) over other content. The declining interactions on the issue suggests that interaction growth mainly depends on positive news on the vaccine. Finally, users’ reaction to the vaccine issue is dominantly positive, though they may show a highly negative attitude toward vaccine misinformation. Conclusions: A few limitations and strengths of this study are discussed along with values and implications. This study for the first time analyzes Bangla language-based Facebook content related to the COVID-19 vaccine issue, which is largely overlooked in global academic research.
format	article
author	Md. Sayeed Al-Zaman
author_facet	Md. Sayeed Al-Zaman
author_sort	Md. Sayeed Al-Zaman
title	An exploratory study of social media users’ engagement with COVID-19 vaccine-related content [version 3; peer review: 2 approved]
title_short	An exploratory study of social media users’ engagement with COVID-19 vaccine-related content [version 3; peer review: 2 approved]
title_full	An exploratory study of social media users’ engagement with COVID-19 vaccine-related content [version 3; peer review: 2 approved]
title_fullStr	An exploratory study of social media users’ engagement with COVID-19 vaccine-related content [version 3; peer review: 2 approved]
title_full_unstemmed	An exploratory study of social media users’ engagement with COVID-19 vaccine-related content [version 3; peer review: 2 approved]
title_sort	exploratory study of social media users’ engagement with covid-19 vaccine-related content [version 3; peer review: 2 approved]
publisher	F1000 Research Ltd
publishDate	2021
url	https://doaj.org/article/1976101717a64a4b83bcc8316be47942
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An exploratory study of social media users’ engagement with COVID-19 vaccine-related content [version 3; peer review: 2 approved]

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