Visual Metaphors in Pakistani Television Commercials: Its Role in Shaping Female Consumer’s Perceptions about Brand Image and its Consumption
The consumers have many choices in buying products around the world, which makes tough competition among the brands. To make the brand stand out in the market, visuals metaphors have become mandatory tools that the advertisers use. Therefore, this study aims to find the role of visual metaphors of...
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| Auteurs principaux: | , , |
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| Format: | article |
| Langue: | EN |
| Publié: |
IDEA PUBLISHERS
2020
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| Sujets: | |
| Accès en ligne: | https://doaj.org/article/198d9e9fefef4c2a980ce07b52bacd64 |
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