PENGARUH KUALITASPELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN HANDPHONE SAMSUNG

<p><em>The approach used in this research is associative which is one type of explanation which is a research study that aims to determine the relationship between two or more variables. This research was conducted at the University of North Sumatra Muhammadiyah location at Jl. Muchtar C...

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Main Author:	Nel Arianty
Format:	article
Language:	ID
Published:	Universitas Muhammadiyah Sumatera Utara 2018
Subjects:	Management. Industrial management HD28-70 Business HF5001-6182
Online Access:	https://doaj.org/article/19fde3aa4f9041c68ce3b23e20aace8b
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spelling	oai:doaj.org-article:19fde3aa4f9041c68ce3b23e20aace8b2021-11-05T05:03:35ZPENGARUH KUALITASPELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN HANDPHONE SAMSUNG1693-76192580-417010.30596/jimb.v16i2.958https://doaj.org/article/19fde3aa4f9041c68ce3b23e20aace8b2018-02-01T00:00:00Zhttp://jurnal.umsu.ac.id/index.php/mbisnis/article/view/958https://doaj.org/toc/1693-7619https://doaj.org/toc/2580-4170<p><em>The approach used in this research is associative which is one type of explanation which is a research study that aims to determine the relationship between two or more variables. This research was conducted at the University of North Sumatra Muhammadiyah location at Jl. Muchtar Captain Basri Medan. In this case the study population are all consumers of Android-based Samsung mobile phone users with no measurable amount. The sample in this study 100 consumer Samsung Android-based mobile phone users. </em><em>Based on the research results it can be concluded service quality affects customer satisfaction samsung mobile phones. Product quality to customer satisfaction samsung mobile phones. From the calculation, that the quality of product and service quality affects customer satisfaction. The most dominant variable effect on customer satisfaction is the variable quality of service.</em></p><p><strong><em>Keywords: Service Quality, Product Quality and Customer Satisfaction.</em></strong></p><p><strong> </strong></p>Nel AriantyUniversitas Muhammadiyah Sumatera UtaraarticleManagement. Industrial managementHD28-70BusinessHF5001-6182IDJurnal Ilmiah Manajemen dan Bisnis, Vol 16, Iss 2 (2018)
institution	DOAJ
collection	DOAJ
language	ID
topic	Management. Industrial management HD28-70 Business HF5001-6182
spellingShingle	Management. Industrial management HD28-70 Business HF5001-6182 Nel Arianty PENGARUH KUALITASPELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN HANDPHONE SAMSUNG
description	<p><em>The approach used in this research is associative which is one type of explanation which is a research study that aims to determine the relationship between two or more variables. This research was conducted at the University of North Sumatra Muhammadiyah location at Jl. Muchtar Captain Basri Medan. In this case the study population are all consumers of Android-based Samsung mobile phone users with no measurable amount. The sample in this study 100 consumer Samsung Android-based mobile phone users. </em><em>Based on the research results it can be concluded service quality affects customer satisfaction samsung mobile phones. Product quality to customer satisfaction samsung mobile phones. From the calculation, that the quality of product and service quality affects customer satisfaction. The most dominant variable effect on customer satisfaction is the variable quality of service.</em></p><p><strong><em>Keywords: Service Quality, Product Quality and Customer Satisfaction.</em></strong></p><p><strong> </strong></p>
format	article
author	Nel Arianty
author_facet	Nel Arianty
author_sort	Nel Arianty
title	PENGARUH KUALITASPELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN HANDPHONE SAMSUNG
title_short	PENGARUH KUALITASPELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN HANDPHONE SAMSUNG
title_full	PENGARUH KUALITASPELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN HANDPHONE SAMSUNG
title_fullStr	PENGARUH KUALITASPELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN HANDPHONE SAMSUNG
title_full_unstemmed	PENGARUH KUALITASPELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN HANDPHONE SAMSUNG
title_sort	pengaruh kualitaspelayanan dan kualitas produk terhadap kepuasan konsumen handphone samsung
publisher	Universitas Muhammadiyah Sumatera Utara
publishDate	2018
url	https://doaj.org/article/19fde3aa4f9041c68ce3b23e20aace8b
work_keys_str_mv	AT nelarianty pengaruhkualitaspelayanandankualitasprodukterhadapkepuasankonsumenhandphonesamsung
_version_	1718444515254075392

PENGARUH KUALITASPELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN HANDPHONE SAMSUNG

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