PENGARUH KEJELASAN LABELISASI HALAL DAN PERILAKU-BERAGAMA TERHADAP MINAT BELI KONSUMEN: ANALISIS DUA MODEL ALTERNATIF

Abstract. The Influence of Halal Labelization and Religious Behavior of Consumer Buying Interest: Analysis of Two Alternative Models. This research was conducted to determine the effect of clarity on halal labels, and religious attitudes and behavior on consumer buying interest. The attitude and beh...

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Autores principales:	Wahyu Dwi Apriyanto, Ignatius Heruwasto
Formato:	article
Lenguaje:	ID
Publicado:	Islam Institut Agama Islam Negeri Sultan Maulana Hasanuddin 2019
Materias:	labelisasi halal, kejelasan label halal, perilaku beragama, hablumminallah, hablumminannas, produk halal, minat beli, model alternatif, model moderasi. Islam BP1-253 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/1a477ca03b0b44a1bc685f06bad5fd53
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spelling	oai:doaj.org-article:1a477ca03b0b44a1bc685f06bad5fd532021-11-12T07:49:23ZPENGARUH KEJELASAN LABELISASI HALAL DAN PERILAKU-BERAGAMA TERHADAP MINAT BELI KONSUMEN: ANALISIS DUA MODEL ALTERNATIF2085-36962541-412710.32678/ijei.v10i2.143https://doaj.org/article/1a477ca03b0b44a1bc685f06bad5fd532019-12-01T00:00:00Zhttps://journal.islamiconomic.or.id/index.php/ijei/article/view/143https://doaj.org/toc/2085-3696https://doaj.org/toc/2541-4127Abstract. The Influence of Halal Labelization and Religious Behavior of Consumer Buying Interest: Analysis of Two Alternative Models. This research was conducted to determine the effect of clarity on halal labels, and religious attitudes and behavior on consumer buying interest. The attitude and behavior of Muslims in buying a product is influenced by the presence or absence of halal labels and religious attitudes and behavior. But at this time no one has examined the impact of the clarity / clarity of the halal label on a product in influencing the desires of Muslim consumers. In this study two models were developed, in which the first model wanted to see the impact of the clarity of halal labeling together with religious behavior as a purely independent variable effect on buying interest. Whereas alternative models or moderation models, want to see the possibility of halal label clarity as a moderating relationship between religious behavior and buying interest. This study shows that the clarity of the halal label is not a moderating variable on the relationship between religious behavior and buying interest, but it is a purely independent variable that together religious behavior encourages buying interest. The results showed that the clarity of the halal label is a major factor that can encourage buying interest in Muslim consumers. Then furthermore, the level of observance of Muslims in implementing religion/ religious observance also encourages interest in buying halal products. Abstrak: Pengaruh Kejelasan Labelisasi Halal dan Perilaku Beragama Terhadap Minat Beli Konsumen: Analisis Dua Model Alternatif. Penelitian ini melihat pengaruh kejelasan label halal, dan sikap serta perilaku beragama terhadap minat beli konsumen. Sikap dan perilaku umat muslim dalam membeli suatu produk dipengaruhi oleh ada tidaknya label halal serta sikap dan perilaku beragama. Tetapi saat ini belum ada yang meneliti dampak jelasannya / kejelasan label halal dalam suatu produk dalam mempengaruhi keinginan konsumen muslim. Dalam penelitian ini dikembangkan dua model, dimana model pertama ingin melihat dampak kejelasan labelisasi halal bersama-sama dengan perilaku beragama sebagai variabel independen murni pengaruhnya terhadap minat beli. Sedangkan model alternatif atau model moderasi, ingin melihat kemungkinan kejelasan label-halal sebagai moderasi hubungan antara perilaku beragama terhadap minat beli. Penelitian ini menunjukkan bahwa kejelasan label halal bukan merupakan variabel moderasi terhadap hubungan antara perilaku beragama dengan minat beli, tetapi merupakan variable independen murni yang bersama-sama perilaku beragama mendorong minat beli. Hasil penelitian menunjukkan bahwa kejelasan label halal merupakan faktor utama yang dapat mendorong minat beli konsumen muslim. Kemudian selanjutnya, tingkat ketaatan muslim dalam melaksanakan agama/ taat dalam beragama juga mendorong minat beli produk halal.Wahyu Dwi ApriyantoIgnatius HeruwastoIslam Institut Agama Islam Negeri Sultan Maulana Hasanuddinarticlelabelisasi halal, kejelasan label halal, perilaku beragama, hablumminallah, hablumminannas, produk halal, minat beli, model alternatif, model moderasi.IslamBP1-253Economics as a scienceHB71-74IDIslamiconomic: Jurnal Ekonomi Islam, Vol 10, Iss 2 (2019)
institution	DOAJ
collection	DOAJ
language	ID
topic	labelisasi halal, kejelasan label halal, perilaku beragama, hablumminallah, hablumminannas, produk halal, minat beli, model alternatif, model moderasi. Islam BP1-253 Economics as a science HB71-74
spellingShingle	labelisasi halal, kejelasan label halal, perilaku beragama, hablumminallah, hablumminannas, produk halal, minat beli, model alternatif, model moderasi. Islam BP1-253 Economics as a science HB71-74 Wahyu Dwi Apriyanto Ignatius Heruwasto PENGARUH KEJELASAN LABELISASI HALAL DAN PERILAKU-BERAGAMA TERHADAP MINAT BELI KONSUMEN: ANALISIS DUA MODEL ALTERNATIF
description	Abstract. The Influence of Halal Labelization and Religious Behavior of Consumer Buying Interest: Analysis of Two Alternative Models. This research was conducted to determine the effect of clarity on halal labels, and religious attitudes and behavior on consumer buying interest. The attitude and behavior of Muslims in buying a product is influenced by the presence or absence of halal labels and religious attitudes and behavior. But at this time no one has examined the impact of the clarity / clarity of the halal label on a product in influencing the desires of Muslim consumers. In this study two models were developed, in which the first model wanted to see the impact of the clarity of halal labeling together with religious behavior as a purely independent variable effect on buying interest. Whereas alternative models or moderation models, want to see the possibility of halal label clarity as a moderating relationship between religious behavior and buying interest. This study shows that the clarity of the halal label is not a moderating variable on the relationship between religious behavior and buying interest, but it is a purely independent variable that together religious behavior encourages buying interest. The results showed that the clarity of the halal label is a major factor that can encourage buying interest in Muslim consumers. Then furthermore, the level of observance of Muslims in implementing religion/ religious observance also encourages interest in buying halal products. Abstrak: Pengaruh Kejelasan Labelisasi Halal dan Perilaku Beragama Terhadap Minat Beli Konsumen: Analisis Dua Model Alternatif. Penelitian ini melihat pengaruh kejelasan label halal, dan sikap serta perilaku beragama terhadap minat beli konsumen. Sikap dan perilaku umat muslim dalam membeli suatu produk dipengaruhi oleh ada tidaknya label halal serta sikap dan perilaku beragama. Tetapi saat ini belum ada yang meneliti dampak jelasannya / kejelasan label halal dalam suatu produk dalam mempengaruhi keinginan konsumen muslim. Dalam penelitian ini dikembangkan dua model, dimana model pertama ingin melihat dampak kejelasan labelisasi halal bersama-sama dengan perilaku beragama sebagai variabel independen murni pengaruhnya terhadap minat beli. Sedangkan model alternatif atau model moderasi, ingin melihat kemungkinan kejelasan label-halal sebagai moderasi hubungan antara perilaku beragama terhadap minat beli. Penelitian ini menunjukkan bahwa kejelasan label halal bukan merupakan variabel moderasi terhadap hubungan antara perilaku beragama dengan minat beli, tetapi merupakan variable independen murni yang bersama-sama perilaku beragama mendorong minat beli. Hasil penelitian menunjukkan bahwa kejelasan label halal merupakan faktor utama yang dapat mendorong minat beli konsumen muslim. Kemudian selanjutnya, tingkat ketaatan muslim dalam melaksanakan agama/ taat dalam beragama juga mendorong minat beli produk halal.
format	article
author	Wahyu Dwi Apriyanto Ignatius Heruwasto
author_facet	Wahyu Dwi Apriyanto Ignatius Heruwasto
author_sort	Wahyu Dwi Apriyanto
title	PENGARUH KEJELASAN LABELISASI HALAL DAN PERILAKU-BERAGAMA TERHADAP MINAT BELI KONSUMEN: ANALISIS DUA MODEL ALTERNATIF
title_short	PENGARUH KEJELASAN LABELISASI HALAL DAN PERILAKU-BERAGAMA TERHADAP MINAT BELI KONSUMEN: ANALISIS DUA MODEL ALTERNATIF
title_full	PENGARUH KEJELASAN LABELISASI HALAL DAN PERILAKU-BERAGAMA TERHADAP MINAT BELI KONSUMEN: ANALISIS DUA MODEL ALTERNATIF
title_fullStr	PENGARUH KEJELASAN LABELISASI HALAL DAN PERILAKU-BERAGAMA TERHADAP MINAT BELI KONSUMEN: ANALISIS DUA MODEL ALTERNATIF
title_full_unstemmed	PENGARUH KEJELASAN LABELISASI HALAL DAN PERILAKU-BERAGAMA TERHADAP MINAT BELI KONSUMEN: ANALISIS DUA MODEL ALTERNATIF
title_sort	pengaruh kejelasan labelisasi halal dan perilaku-beragama terhadap minat beli konsumen: analisis dua model alternatif
publisher	Islam Institut Agama Islam Negeri Sultan Maulana Hasanuddin
publishDate	2019
url	https://doaj.org/article/1a477ca03b0b44a1bc685f06bad5fd53
work_keys_str_mv	AT wahyudwiapriyanto pengaruhkejelasanlabelisasihalaldanperilakuberagamaterhadapminatbelikonsumenanalisisduamodelalternatif AT ignatiusheruwasto pengaruhkejelasanlabelisasihalaldanperilakuberagamaterhadapminatbelikonsumenanalisisduamodelalternatif
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PENGARUH KEJELASAN LABELISASI HALAL DAN PERILAKU-BERAGAMA TERHADAP MINAT BELI KONSUMEN: ANALISIS DUA MODEL ALTERNATIF

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