Evaluación de la Presencia de los Sitios Web de Turismo de Costa de España en los Motores de Búsqueda

The websites of destination marketing organizations are very frequently the first contact between the tourist and the destination. This paper analyses the search engine optimization of these websites and proposes an index of visibility for them at national level....

Descripción completa

Guardado en:
Detalles Bibliográficos
Autores principales: Lucia Molina Pérez, Ana B. Casado Díaz, Ricardo Sellers-Rubio
Formato: article
Lenguaje:EN
ES
Publicado: Universitat de Barcelona 2021
Materias:
Acceso en línea:https://doaj.org/article/1a80432d2e684268a0b42f0b8cc86eea
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
Descripción
Sumario:The websites of destination marketing organizations are very frequently the first contact between the tourist and the destination. This paper analyses the search engine optimization of these websites and proposes an index of visibility for them at national level. The analysis is carried out in three differentiated geographical frameworks: the province of Alicante, the Valencian Community and the coastal destinations of the rest of the Spanish regions. The results show significant differences in the desktop version of the search engine optimization of the websites examined.