Evaluación de la Presencia de los Sitios Web de Turismo de Costa de España en los Motores de Búsqueda

The websites of destination marketing organizations are very frequently the first contact between the tourist and the destination. This paper analyses the search engine optimization of these websites and proposes an index of visibility for them at national level....

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Autores principales:	Lucia Molina Pérez, Ana B. Casado Díaz, Ricardo Sellers-Rubio
Formato:	article
Lenguaje:	EN ES
Publicado:	Universitat de Barcelona 2021
Materias:	food consumption behaviour long-term tourists educational tourist international students qualitative research ethnography Recreation leadership. Administration of recreation services GV181.35-181.6 The city as an economic factor. City promotion HT321-325
Acceso en línea:	https://doaj.org/article/1a80432d2e684268a0b42f0b8cc86eea
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id	oai:doaj.org-article:1a80432d2e684268a0b42f0b8cc86eea
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spelling	oai:doaj.org-article:1a80432d2e684268a0b42f0b8cc86eea2021-11-12T12:36:32ZEvaluación de la Presencia de los Sitios Web de Turismo de Costa de España en los Motores de Búsqueda2014-4458https://doaj.org/article/1a80432d2e684268a0b42f0b8cc86eea2021-11-01T00:00:00Zhttps://revistes.ub.edu/index.php/ara/article/view/31475/35984https://doaj.org/toc/2014-4458The websites of destination marketing organizations are very frequently the first contact between the tourist and the destination. This paper analyses the search engine optimization of these websites and proposes an index of visibility for them at national level. The analysis is carried out in three differentiated geographical frameworks: the province of Alicante, the Valencian Community and the coastal destinations of the rest of the Spanish regions. The results show significant differences in the desktop version of the search engine optimization of the websites examined.Lucia Molina PérezAna B. Casado DíazRicardo Sellers-RubioUniversitat de Barcelonaarticlefood consumption behaviourlong-term touristseducational touristinternational studentsqualitative researchethnographyRecreation leadership. Administration of recreation servicesGV181.35-181.6The city as an economic factor. City promotionHT321-325ENESARA: Revista de Investigación en Turismo, Vol 11, Iss 1, Pp 56-78 (2021)
institution	DOAJ
collection	DOAJ
language	EN ES
topic	food consumption behaviour long-term tourists educational tourist international students qualitative research ethnography Recreation leadership. Administration of recreation services GV181.35-181.6 The city as an economic factor. City promotion HT321-325
spellingShingle	food consumption behaviour long-term tourists educational tourist international students qualitative research ethnography Recreation leadership. Administration of recreation services GV181.35-181.6 The city as an economic factor. City promotion HT321-325 Lucia Molina Pérez Ana B. Casado Díaz Ricardo Sellers-Rubio Evaluación de la Presencia de los Sitios Web de Turismo de Costa de España en los Motores de Búsqueda
description	The websites of destination marketing organizations are very frequently the first contact between the tourist and the destination. This paper analyses the search engine optimization of these websites and proposes an index of visibility for them at national level. The analysis is carried out in three differentiated geographical frameworks: the province of Alicante, the Valencian Community and the coastal destinations of the rest of the Spanish regions. The results show significant differences in the desktop version of the search engine optimization of the websites examined.
format	article
author	Lucia Molina Pérez Ana B. Casado Díaz Ricardo Sellers-Rubio
author_facet	Lucia Molina Pérez Ana B. Casado Díaz Ricardo Sellers-Rubio
author_sort	Lucia Molina Pérez
title	Evaluación de la Presencia de los Sitios Web de Turismo de Costa de España en los Motores de Búsqueda
title_short	Evaluación de la Presencia de los Sitios Web de Turismo de Costa de España en los Motores de Búsqueda
title_full	Evaluación de la Presencia de los Sitios Web de Turismo de Costa de España en los Motores de Búsqueda
title_fullStr	Evaluación de la Presencia de los Sitios Web de Turismo de Costa de España en los Motores de Búsqueda
title_full_unstemmed	Evaluación de la Presencia de los Sitios Web de Turismo de Costa de España en los Motores de Búsqueda
title_sort	evaluación de la presencia de los sitios web de turismo de costa de españa en los motores de búsqueda
publisher	Universitat de Barcelona
publishDate	2021
url	https://doaj.org/article/1a80432d2e684268a0b42f0b8cc86eea
work_keys_str_mv	AT luciamolinaperez evaluaciondelapresenciadelossitioswebdeturismodecostadeespanaenlosmotoresdebusqueda AT anabcasadodiaz evaluaciondelapresenciadelossitioswebdeturismodecostadeespanaenlosmotoresdebusqueda AT ricardosellersrubio evaluaciondelapresenciadelossitioswebdeturismodecostadeespanaenlosmotoresdebusqueda
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Evaluación de la Presencia de los Sitios Web de Turismo de Costa de España en los Motores de Búsqueda

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