ATUAÇÃO DO DEPARTAMENTO DE MARKETING EM UMA INSTITUIÇÃO DE ENSINO SUPERIOR - IES
The education market has been experiencing moments of intense changes, mainly due to the fierce competition in the industry. This article aims to make a general analysis of this market, showing the perspective of marketing, its importance and the need to adapt to the new economy and its requirements...
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| Autores principales: | , , |
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| Formato: | article |
| Lenguaje: | ES PT |
| Publicado: |
Universidade Federal de Santa Catarina
2011
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/1aeb9bb50cf5425490032b3a7418fe5d |
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