Gastronomic events in the function of creating a brand of a tourist destination: The example of strudel festival in Dolovo

Gastronomic events in recent years represent a very significant segment for the development of tourism. There are numerous events traditionally taking place in Vojvodina. Each of these events is unique and represents a rich variety of customs, culture and traditions. The authentic gastronomic offer,...

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Autores principales:	Čavić Slobodan, Mandarić Marija, Sekulić Dejan
Formato:	article
Lenguaje:	EN SR
Publicado:	Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt 2021
Materias:	strudel brand gastronomic events tourist destinations Agriculture S
Acceso en línea:	https://doaj.org/article/1b16531080824d96a88b0aacde367ac7
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spelling	oai:doaj.org-article:1b16531080824d96a88b0aacde367ac72021-12-05T20:58:52ZGastronomic events in the function of creating a brand of a tourist destination: The example of strudel festival in Dolovo0352-34622334-845310.5937/ekoPolj2103659Chttps://doaj.org/article/1b16531080824d96a88b0aacde367ac72021-01-01T00:00:00Zhttps://scindeks-clanci.ceon.rs/data/pdf/0352-3462/2021/0352-34622103659Q.pdfhttps://doaj.org/toc/0352-3462https://doaj.org/toc/2334-8453Gastronomic events in recent years represent a very significant segment for the development of tourism. There are numerous events traditionally taking place in Vojvodina. Each of these events is unique and represents a rich variety of customs, culture and traditions. The authentic gastronomic offer, which is promoted through these events, is an important segment for creating a brand of a particular place and tourist destination. The aim of this study is to investigate the recognizability of the Strudel festival in Dolovo, as well as the authenticity of this gastronomic event, in terms of creating a brand of the tourist destination. The research was carried out using the survey method, through a questionnaire, on a sample of 150 respondents. Based on the collected data, using statistical methods of binary logistic regression, chi-square and Fisher's test, the analysis was performed and the results were presented. The results of the research show that the Strudel festival in Dolovo and its brand - strudels - have a high level of recognizability among visitors. However, the Strudel festival in Dolovo should be promoted more intensively, as it is currently recognized locally, and has the potential to attract more tourists.Čavić SlobodanMandarić MarijaSekulić DejanNaučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukureštarticlestrudelbrandgastronomic eventstourist destinationsAgricultureSENSREkonomika Poljoprivrede (1979), Vol 68, Iss 3, Pp 659-674 (2021)
institution	DOAJ
collection	DOAJ
language	EN SR
topic	strudel brand gastronomic events tourist destinations Agriculture S
spellingShingle	strudel brand gastronomic events tourist destinations Agriculture S Čavić Slobodan Mandarić Marija Sekulić Dejan Gastronomic events in the function of creating a brand of a tourist destination: The example of strudel festival in Dolovo
description	Gastronomic events in recent years represent a very significant segment for the development of tourism. There are numerous events traditionally taking place in Vojvodina. Each of these events is unique and represents a rich variety of customs, culture and traditions. The authentic gastronomic offer, which is promoted through these events, is an important segment for creating a brand of a particular place and tourist destination. The aim of this study is to investigate the recognizability of the Strudel festival in Dolovo, as well as the authenticity of this gastronomic event, in terms of creating a brand of the tourist destination. The research was carried out using the survey method, through a questionnaire, on a sample of 150 respondents. Based on the collected data, using statistical methods of binary logistic regression, chi-square and Fisher's test, the analysis was performed and the results were presented. The results of the research show that the Strudel festival in Dolovo and its brand - strudels - have a high level of recognizability among visitors. However, the Strudel festival in Dolovo should be promoted more intensively, as it is currently recognized locally, and has the potential to attract more tourists.
format	article
author	Čavić Slobodan Mandarić Marija Sekulić Dejan
author_facet	Čavić Slobodan Mandarić Marija Sekulić Dejan
author_sort	Čavić Slobodan
title	Gastronomic events in the function of creating a brand of a tourist destination: The example of strudel festival in Dolovo
title_short	Gastronomic events in the function of creating a brand of a tourist destination: The example of strudel festival in Dolovo
title_full	Gastronomic events in the function of creating a brand of a tourist destination: The example of strudel festival in Dolovo
title_fullStr	Gastronomic events in the function of creating a brand of a tourist destination: The example of strudel festival in Dolovo
title_full_unstemmed	Gastronomic events in the function of creating a brand of a tourist destination: The example of strudel festival in Dolovo
title_sort	gastronomic events in the function of creating a brand of a tourist destination: the example of strudel festival in dolovo
publisher	Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
publishDate	2021
url	https://doaj.org/article/1b16531080824d96a88b0aacde367ac7
work_keys_str_mv	AT cavicslobodan gastronomiceventsinthefunctionofcreatingabrandofatouristdestinationtheexampleofstrudelfestivalindolovo AT mandaricmarija gastronomiceventsinthefunctionofcreatingabrandofatouristdestinationtheexampleofstrudelfestivalindolovo AT sekulicdejan gastronomiceventsinthefunctionofcreatingabrandofatouristdestinationtheexampleofstrudelfestivalindolovo
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Gastronomic events in the function of creating a brand of a tourist destination: The example of strudel festival in Dolovo

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