Exploring Intention toward Using an Electric Scooter: Integrating the Technology Readiness and Acceptance into Norm Activation Model (TRA-NAM)

The issues of renewable energy, energy crisis, and carbon reduction have caught people’s attention all over the world, and governments have put forth greater effort to proactively solve these problems. Electric transportation not only benefits the environment, but can also utilize renewable energy t...

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Autores principales:	Chien-Wei Ho, Chi-Chuan Wu
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	technology readiness awareness of consequence personal norm electric scooter Technology T
Acceso en línea:	https://doaj.org/article/1b57cf0680e64c95b737c34f43a117e1
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id	oai:doaj.org-article:1b57cf0680e64c95b737c34f43a117e1
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spelling	oai:doaj.org-article:1b57cf0680e64c95b737c34f43a117e12021-11-11T15:44:19ZExploring Intention toward Using an Electric Scooter: Integrating the Technology Readiness and Acceptance into Norm Activation Model (TRA-NAM)10.3390/en142168951996-1073https://doaj.org/article/1b57cf0680e64c95b737c34f43a117e12021-10-01T00:00:00Zhttps://www.mdpi.com/1996-1073/14/21/6895https://doaj.org/toc/1996-1073The issues of renewable energy, energy crisis, and carbon reduction have caught people’s attention all over the world, and governments have put forth greater effort to proactively solve these problems. Electric transportation not only benefits the environment, but can also utilize renewable energy to prevent an energy crisis. Based on previous theoretical strands of the literature, this research integrates the technology readiness and acceptance model (TRAM) into the norm activation model (NAM) and proposes an integrated model denoted as TRA-NAM. It takes TRA-NAM as our theoretical foundation and aims to explore the effect of technology readiness and awareness of consequence on the intention toward using an electric scooter (ES). The results display that technology readiness positively influences perceived usefulness and perceived ease of use and further improves consumers’ intention toward adopting ES. In addition, personal norm mediates the relationship between awareness of consequence and intention to adopt ES. This study offers the integrated TRAM-NAM model in order to understand the crucial factors affecting consumers’ intention to adopt electric vehicles (EVs). Overall, this research fills the gap in the field of government policies and transportation and proposes ponderable suggestions, in particular that if they want to encourage or attract consumers to drive an ES, they should not overlook the effect of technology readiness and awareness of consequence.Chien-Wei HoChi-Chuan WuMDPI AGarticletechnology readinessawareness of consequencepersonal normelectric scooterTechnologyTENEnergies, Vol 14, Iss 6895, p 6895 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	technology readiness awareness of consequence personal norm electric scooter Technology T
spellingShingle	technology readiness awareness of consequence personal norm electric scooter Technology T Chien-Wei Ho Chi-Chuan Wu Exploring Intention toward Using an Electric Scooter: Integrating the Technology Readiness and Acceptance into Norm Activation Model (TRA-NAM)
description	The issues of renewable energy, energy crisis, and carbon reduction have caught people’s attention all over the world, and governments have put forth greater effort to proactively solve these problems. Electric transportation not only benefits the environment, but can also utilize renewable energy to prevent an energy crisis. Based on previous theoretical strands of the literature, this research integrates the technology readiness and acceptance model (TRAM) into the norm activation model (NAM) and proposes an integrated model denoted as TRA-NAM. It takes TRA-NAM as our theoretical foundation and aims to explore the effect of technology readiness and awareness of consequence on the intention toward using an electric scooter (ES). The results display that technology readiness positively influences perceived usefulness and perceived ease of use and further improves consumers’ intention toward adopting ES. In addition, personal norm mediates the relationship between awareness of consequence and intention to adopt ES. This study offers the integrated TRAM-NAM model in order to understand the crucial factors affecting consumers’ intention to adopt electric vehicles (EVs). Overall, this research fills the gap in the field of government policies and transportation and proposes ponderable suggestions, in particular that if they want to encourage or attract consumers to drive an ES, they should not overlook the effect of technology readiness and awareness of consequence.
format	article
author	Chien-Wei Ho Chi-Chuan Wu
author_facet	Chien-Wei Ho Chi-Chuan Wu
author_sort	Chien-Wei Ho
title	Exploring Intention toward Using an Electric Scooter: Integrating the Technology Readiness and Acceptance into Norm Activation Model (TRA-NAM)
title_short	Exploring Intention toward Using an Electric Scooter: Integrating the Technology Readiness and Acceptance into Norm Activation Model (TRA-NAM)
title_full	Exploring Intention toward Using an Electric Scooter: Integrating the Technology Readiness and Acceptance into Norm Activation Model (TRA-NAM)
title_fullStr	Exploring Intention toward Using an Electric Scooter: Integrating the Technology Readiness and Acceptance into Norm Activation Model (TRA-NAM)
title_full_unstemmed	Exploring Intention toward Using an Electric Scooter: Integrating the Technology Readiness and Acceptance into Norm Activation Model (TRA-NAM)
title_sort	exploring intention toward using an electric scooter: integrating the technology readiness and acceptance into norm activation model (tra-nam)
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/1b57cf0680e64c95b737c34f43a117e1
work_keys_str_mv	AT chienweiho exploringintentiontowardusinganelectricscooterintegratingthetechnologyreadinessandacceptanceintonormactivationmodeltranam AT chichuanwu exploringintentiontowardusinganelectricscooterintegratingthetechnologyreadinessandacceptanceintonormactivationmodeltranam
_version_	1718434070273196032

Exploring Intention toward Using an Electric Scooter: Integrating the Technology Readiness and Acceptance into Norm Activation Model (TRA-NAM)

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